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Two Music Companies Join Forces to Send Indian Music to Listeners All Over the World
Warner Music India and Ultra Music have made a deal. Now they will work together to send Indian music to people all over the world.
Warner Music India will now distribute Ultra Music’s songs everywhere. Ultra Music has over 14,000 songs. These are old Bollywood songs, regional songs, folk songs, and devotional songs.
What This Means for Indian Music Fans
Warner Music has a strong network in every country. By teaming up with Ultra Music, these Indian songs can now reach many more people around the world. Ultra Music brings many kinds of Indian music to the table. Warner Music brings the power to spread that music globally.
Jay Mehta, head of Warner Music in India and South Asia, said the partnership will help bring Ultra Music’s iconic songs to wider audiences. He noted the deal will highlight Bollywood, Hindi, and regional music globally, aiming to share both timeless classics and fresh Indian sounds with listeners everywhere.
Who Is Ultra Music?
Ultra Music is one of the oldest music companies in India. It has a big collection of songs in many languages and styles.
Sushilkumar Agrawal runs Ultra Music as the CEO of Ultra Group. He said working with Warner Music is important for Ultra Music. He explained that Warner Music has strong connections with music platforms around the world. Ultra Music has great songs. Together, they can share Indian music with more people. Ultra Music makes new music too and works with other singers and artists.
How Listeners Will Benefit
Now, people on Spotify, Apple Music, and YouTube around the world can find Ultra Music’s songs more easily. Warner Music knows how to get songs onto the popular playlists on these apps. More people will see and hear these songs.
Ultra Music’s old songs and new songs will both get this help. Old classics and new tracks will reach listeners all over. Bollywood songs, regional songs, and folk songs all will get a chance to reach global listeners.
Indian Music Getting Popular
This deal shows that Indian music is becoming more popular in the world. Big music companies like Warner Music are spending money on Indian music. They see that people everywhere want to hear Indian music.
This is good news for Indian singers and musicians. They want their music heard by people outside India. This kind of partnership helps that happen.
