Top 10 Most Followed Influencers on Instagram India 2025

Image Source: vrogue

In an era where all things digital take precedence, Instagram influencers have evolved from mere content creators to cultural icons driving trends, shaping opinions, and influencing consumer behavior. Compared to Bollywood and cricket celebrities, non-celebrity influencers have grown their empire purely based on creativity, relatability, and a consistency of presence. They relate to millions, yet deliver entertaining, advice, or inspirational content, making them feel a part of the influencer’s life.

In India, the influencer ecosystem has exploded in the last decade, with influencers coming from several niches, including comedy, fashion, fitness, and lifestyle. Influencers engage massive audiences while simultaneously driving brand campaigns, product launches, and global conversations.

In this article, we explore the Top 10 non-celebrity Instagram influencers of India (2025), their circuitous journey to success, and the lessons learned from the dreams and ambitions they were able to turn into reality.

Top 10 Instagram Influencers India 2025 with Followers

Detailed Profiles of Top Indian Instagram Influencers

1. Bhuvan Bam

Source: wikiflux

Bhuvan Bam is an Indian comedian and content creator, primarily known for his YouTube channel BB Ki Vines, in which he presents several characters in comedic sketches that reflect to relatable situations in life. Bhuvan became very popular and successful through BB Ki Vines, leading to expanded media, such as music, and beginning an acting career and currently stars in web-series.  Bhuvan Bam is one of India’s most notable digital creators. Bhuvan’s exciting storytelling and humor are relatable to his following, and he also created a major influencer presence on Instagram and other social media.

2. Ashish Chanchlani

Source: ndtv

Ashish Chanchlani is an Indian comedian and digital content creator who is mostly known for his YouTube sketches that explosively went viral, and featured everyday situations that were humorously analyzed. In expanding his brand and creativity, Ashish branched out into additional platforms for growth, such as Instagram, where he likewise rose to multimillions in followers through relatable, entertaining content. Ashish set himself aside as an influencer on social media through his performative expressiveness, comedic timing and brand sponsors. He has turned the art of performing into a comedic part into an influencer following, as well.

3. Mrunal Panchal

Source: artofit

Mrunal Panchal, recognized by her Instagram name @mrunu, is one of the most beloved beauty and fashion influencers in India. She gained prominence on TikTok, producing creative lip-syncs and videos of her makeup transformation. Mrunal’s transition from TikTok to Instagram to YouTube transitioned her audience to a more extensive platform beyond TikTok. She has worked with various renowned brands over the years; some of her collaborations include working with Maybelline, Nykaa, and H&M, all of which presented her influence in beauty and fashion collaborations with brands. Mrunal and Anirudh Sharma have started the skincare brand TRM (The Rumi) in conjunction with her content creation. Mrunal’s career is an indication of the success of Indian digital creators, from influencers to now entrepreneurs, to reach millions of young women around the world.

4. Kusha Kapila 

Source: outlookindia

Kusha Kapila was once a junior fashion editor and entertainment writer at the lifestyle website iDiva. She rose to success with comical takes on women in South Delhi and other various comedic takes on youth. Kusha has recently transitioned into acting, with a role in Netflix series, Masaba Masaba, hosting Comicstaan Season 3 on Amazon Prime Video and, most recently, Thank You for Coming. In March 2025, she co-founded UnderNeat – a women’s innerwear and shapewear brand, with fellow entrepreneurs Vimarsh Razdan and Ghazal Alagh. Leading up to their launch, UnderNeat launched their first social content campaign, “What Are You Wearing Under?”, before the official launch and was able to build a community, engage their audience and build trust in the brand.

5. Mithila Palkar

Source: Fashion Network

Mithila Palkar is an actress from India who became famous for her YouTube video titled “Confusing things a girl says.” Since then, she has starred in several films and web series and has become a household name among millennials. Mithila embodies the habits and experiences that millennials have shared and is now one of the most recognized figures in the online arena. Her relatability to her followers, and even her channeling of a mediated version of narratives has helped her brand herself as an influencer in the entertainment community.

6. Tanmay Bhat

Source: NDTV

Tanmay Bhat is an Indian YouTuber, comedian, scriptwriter, actor, performer and producer. He is the co-founder and former CEO/CFO/Driver of their creative agency, All India Bakchod (AIB), alongside Gursimran Khamba. In 2018 Tanmay was a judge for season 1 of Comicstaan on Amazon Prime, a stand-up comedy competition. Tanmay possesses a quick wit and always provides humorous and diverse content, specifically in comedian spaces, and has been able to cultivate a loyal following as well as an established authority position as a true guru in the Indian digital comedic space.

7. Komal Pandey

Source: whosthat360

Komal Pandey began as a blogger and, after stints with PopXo and Harper’s Bazaar Bride, transitioned to content creation full-time in 2018. A fashion stylist, she produces innovative and relatable content with a broad appeal. Komal often combines high fashion with day-to-day wear, providing her followers with the ability to be stylish in an accessible manner. Komal Pandey is a standout star in the fashion digital universe, merging luxury and practicality.

8. Dolly Singh

Source: glamsham

Dolly Singh is versatile as a social media influencer, comedian, actress, fashion influencer, YouTuber, or vlogger. She has amassed a remarkable following with comedy sketches revolving around everyday situations. Dolly is charismatic and produces content that makes “people feel!” All forms of media use engaging characters, combine humor with fashion, make for a dynamic content creator in the digital age who is creating organic and authentic content with a purpose by creating relatable fun!

9. Sejal Kumar 

Source: Entrepreneur

Sejal Kumar is an Indian content creator and video blogger. She started her YouTube channel in February 2014, posting more than 500 videos and gaining over 1 million subscribers to date. Her YouTube content is a mix of fashion, skits, singing, and vlogging, including a full vlog of her touring Europe as part of a 2017 series about “an Indian girl backpacking in Europe.” She was also a leading star in the Timeliners web series Engineering Girls in 2018. Sejal launched a clothing line with StalkBuyLove in November 2018.

10. Srishti Dixit

Source: Hindustan Times

Srishti Dixit was a Bollywood-celebrity reporter for BuzzFeed for approximately three years when she began her own journey as a content creator. She has hosted Netflix’s Behensplaining on its YouTube channel alongside co-host Kusha Kapila. She is known for her comedic skits on millennial day-to-day challenges, has emceed one of YouTube’s Fanfests, and has been on Firstpost’s Social Media Star with politician Shashi Tharoor.

Reasons for Their Achievement 

• Consistency: They maintain their relevance by consistently posting.
• Authenticity: They are truthful about what has worked for them and what has not.
• Influencer Culture: They use reels and other viral formats often and quickly.
• Communicative Community: They communicate in engaging ways with their audience.
• Service Across Multiple Platforms: They are not only TikTokers; they have a presence on YouTube, podcasts, and Twitter.

Challenges 

While influencer careers sound appealing, the truth is that content creators are:

• At the mercy of the algorithm, which can affect their reach overnight. 
• Burned out from having to be at everyone’s disposal to create content. 
• Balancing a brand vs. authentic tension. 
• Dealing with trolls. 

Regardless of the above, many of these creators have brought on a small team for editing or developing their content to ease the workload.

Suggestions for Aspiring Influencers

• Identify your niche early (fashion, fitness, financial literacy, humor, etc.)
• Spend money on video and audio quality.
• Engagement is more meaningful than the number of followers you have.
• Try different formats (reels, collaborations, sketches, etc.).
• Be yourself. your personality is your personal brand.

The Future of India’s Creator Economy

Conclusion

The journey of India’s largest influencer on Instagram highlights one critical learning lesson: influence is spilled, not born. From CarryMinati roasting individuals to Komal Pandey sharing style tips, these self-starting creators have built their own digital empires through creativity, authenticity and a lot of hard work. They showcase that, even as late as 2025, it won’t be the biggest film stars in Bollywood and cricketers who shape culture, influence and ultimately consumers; it will be everyday digital storytellers who made it from scratch.

Their success story also serves as a great reminder that becoming an influencer from “just another Instagram user” impacting millions of individuals directly or indirectly through their work (influencing and inspiring) is possible; it will just take passion, persistence and originality.

FAQs

Q1. Do influencers take home a bigger paycheck from Instagram or YouTube?
Generally, an influencer makes more money with many more possible earnings with brand deals on Instagram in the long run, but YouTube ad revenue pays larger sums more quickly.

Q2. Can influencers who create content in regional languages access a million audiences?
Absolutely! Hindi, Tamil, Telugu, and Bengali influencers have millions of fans and followers, and they are growing fast.

Q3. Are micro-influencers a better option to consider for brands and small businesses?
Yes, definitely! Their return relative to ad spend (ROI) is much greater than larger influencers because they engage with others in the community much more.

Q4. How much do the highest-level influencers charge in India for just one post?
It can vary and they typically charge anywhere from INR3 lakhs to INR10 lakhs per post, depending on their engagement level.

Q5. Will influencer marketing replace celebrity endorsement altogether?
Not replace, but influencers and celebrity endorsers will exist simultaneously in brand marketing. Brands (especially newer ones) use influencers primarily due to their “authentic” rather than “constructed” persona but there are a lot of brands that will have to use celebrity endorsement as well to get more reach.