While the app remains accessible for the time being for Tata employees and invitees, TataNeu has displayed a banner with the date of the public launch.
TataNeu, Tata’s Super App, is expected to be live on April 7th, over two years after it was initially announced in August 2020.
Tata Group’s super-app aim highlights the conglomerate’s entry into 21st-century companies.
The TataNeu registration portal, which is available on Tata Digital’s website, has shown a banner announcing the app’s release. The app is still exclusively available to invitees and workers; however, users can subscribe for app-related notifications by registering.
Tata’s announcement comes when the Indian Premier League (IPL) is in full swing. The cricket league, India’s most popular sporting event, has Tata as a Title Sponsor, together with a group of 29 startups. With people back in the stadiums, Tata is counting on the popularity of the IPL to generate early-stage momentum for the super app.
Tata Digital, which is building TataNeu, was recently rumoured to have requested $500 million in working capital money from its parent business Tata Sons.
With today’s announcement, the company has confirmed the launch date to April 7.
Tata was allegedly in negotiations with the Canada Pension Plan Investment Board (CPPIB), Singapore’s Temasek Holdings, SoftBank Group, and the Abu Dhabi Investment Authority in October to fund $5 billion in an institutional equity transaction.
Following Tata Group’s announcement of a “interim investment,” Tata Digital appears to have resolved the majority of the difficulties with TataNeu and has declared it ready for a public launch.
The mega app was supposed to be released in late September by Tata Digital, which claims to have over 400 million users across its digital verticals. Several deadlines for the app’s release have been missed. The software was meant to be released during Diwali last year as well, but it was postponed owing to technical difficulties.
Over 700,000 Tata employees are already testing the app. Tata has also requested that they enlist the help of their next of kin in order to provide more thorough feedback on the super app. This should bring the total number of beta testers to millions, which is a decent starting point for gathering input.
Notably, TataNeu will provide users with loyalty points, with each point worth one rupee and usable on purchases from any of Tata’s different brands.
In addition, Tata Digital has applied to the National Payments Corporation of India (NPCI) for its own form of digital payments on TataNeu. For the time being, the firm has collaborated with ICICI to provide payments.
For TataNeu, Tata Digital has acquired several companies, including Grameen eStore, Urja, AccessBell, 1mg, BigBasket, and CureFit. Recently, Tata Digital has also added Croma, in a similar vein to Reliance’s emphasis on phygital; the ecommerce platform Tata Cliq is already a part of Tata Digital.