Abhinay Tiwari, the Chief Growth Officer of Admattic, The first generation entrepreneur is willing to disrupt the industry by helping businesses around the world with user acquisition and AdTech solutions.
The ladder to becoming a first-generation entrepreneur was certainly difficult for Abhinay to climb. He started his journey in the industry as a marketing intern. Since his earlier days, he has been passionate about exploring new avenues to acquire the right clients and build businesses in a sustainable manner. Irrespective of the positions he held, Abhinay always took a personal interest in the companies he worked in and took an active interest in leveraging their productivity.
Once he took off, there was no looking back. His marketing acumen, ability to think out of the box, and genuine passion for building brands allowed him to excel in business development. Carving his own path along the way, he worked with a range of different brands around the world and help them get the traction they desire.
The experience gained over these years helped him venture into the AdTech space with Admattic, a publisher-driven brand-safe advertising solution. As the Chief Growth Officer of the company, Abhinay provides businesses around the world with a centralized solution for planning and buying the right media. The company allows brands to reach out to their digital audience using the right platforms at the right time. With Admattic, Abhinay has already helped businesses operating in more than 73 countries garner a reach of more than 1 billion.
Admattic is Abhinay’s way of manifesting his dream of facilitating seamless customer acquisition. The company focuses on building customized suites for businesses that help marketers reach out to their target audience and acquire clients in real-time. The AdTech venture is built to help brands increase their reach and build a base of clients using a centralized digital platform.
Having catered to brands like PaySense, CoinSwitch Kuber, Branch International Zivame, Zoomcar, Amazon and more, Abhinay believes that it is inevitable for businesses to get on the digital bandwagon to thrive in 2022. He says,
“We are heading towards the peak of digitization at an astonishing rate. If you need to stand out from the clutter and get an edge over your competitors, it is important to be in tune with the latest technologies.”
Abhinay is willing to further disrupt the industry and create a better mouse trap by streamlining technologies like AI, machine learning, AR, and more. “We live in an age where machines have started acting as capable assistants. With Admattic, we are willing to find new avenues for technology to work in the interest of marketers and help them carve their niche in the market. At the end of the day, when technology offers you a helping hand, you never say no!”
