Rockstar Games is taking the promotion of Grand Theft Auto VI into the real world, reportedly spending nearly $1 million on a giant “Welcome to Vice City” sign installed on
Marketing
Sep 23, 2026
Grand Theft Auto VI pre-orders rose an estimated 436% on August 27 after Rockstar Games premiered an extended look at the title on Netflix, according to market-intelligence data from Sensor
News
Aug 31, 2026
Oct 22, 2026