Who are we, if not for the culture and traditions that shape us for future generations? Who are we, if not for the discipline and hard work that inspire entrepreneurs to cultivate a legacy? A brand is not born overnight but crafted through vision, patience, and strategic decision-making. Today, our editorial proudly presents the inspiring journey of Nikhil Sancheti.
A third-generation entrepreneur, Nikhil Sancheti, carries forward his family’s 56-year legacy in gold jewellery craftsmanship, built on trust, creativity, and discipline. For decades, the Sancheti family has been a household name in Tamil Nadu, known for exceptional design and customer loyalty. With this rich heritage as his foundation, Nikhil has been scaling Sri Sugan Jewellery, blending tradition with modern innovation to meet the evolving aspirations of Indian families.
In a time when business success is often measured in numbers, Nikhil believes true value lies in creativity and authenticity. Under his leadership, Sri Sugan Jewellery has continued to honour its cultural roots while introducing modern solutions such as app-based smart saving schemes, making jewellery ownership easier and more accessible for customers across India.
For generations, gold has been more than an investment in Indian households—it has been an emotion, a divine gift, and a treasured memory passed down within families. Nikhil continues to preserve this sentiment while expanding the business into new directions.
Recognising the untapped potential of silver in the digital era, Nikhil founded Sri Sugan Silver, a dedicated e-commerce platform for 925 sterling silver jewellery and coins. While gold maintains its dominance in traditional offline markets, silver offers an exciting opportunity in the online space. To bring transparency into online jewellery buying, he introduced a hybrid pricing model that balances per-gram and per-piece structures—ensuring fairness while valuing craftsmanship.
Of course, the path has not been without challenges: educating customers about the difference between 925 sterling silver and silver-plated products, building trust in an online jewellery market still finding its footing, managing two distinct brands simultaneously, and competing with established industry giants. But Nikhil transformed each challenge into a life lesson. He reflects: “Don’t just sell jewellery, sell trust — that’s the most precious gem.”
With a strong foundation in commerce, market psychology, and digital trends, Nikhil Sancheti is redefining what a family jewellery business can be—a legacy rooted in tradition, yet shining brighter through innovation for the generations to come.
