The power of goal-setting is fascinating and can turn the tables on your side. To apply that into an emerging business is sometimes better said than done. The odds are even higher if the person steering the wheels of innovation is a strong independent woman. Although our society has evolved and got ‘modern’, every area of success and growth is still often men-led. But that has never stopped our mothers, daughters, sisters and acquaintances to shine and be phenomenal in their career. Today, at Business Outreach Magazine, the editorial celebrates the strong spirit and resilience of Sreeja Kunda.
Sreeja Kundu co-founded ARIN Corporation to help SMEs scale their business in the digital economy. Any passion and its will to pursue it cannot be taught, but self-learned over time. Sreeja’s toe-dipping into entrepreneurship emerged out of an urgency to support small and medium-sized enterprises navigate business growth in a digital economic ecosystem. Sreeja Kundu is a far-sighted visionary. She analyzed that any business would need a sustainable and loyal customer base. And considering the big players in the market, SMEs need to have their own strength.
At ARIN Corporation, under the leadership of Sreeja Kundu, leverages cutting-edge tools like AI and influencer-driven approach to drive real and rational results. Most importantly, ARIN Corporation takes a different path from the traditional and rigid methods that are now outdated to generate high-quality leads for a business. What started as just an idea, gradually built into a successful organization. Most importantly, ARIN Corporation provides a viable and cost effective solution to businesses to generate high quality leads. Looking into this, Sreeja reflects on the time when several late-night sessions and brainstorming can validate the success of ARIN Corporation. In regards to knowledge and education, Sreeja Kundu holds a Master of Science (MSc) in International Relations and Affairs from the University of Bristol (2015–2017), where she earned a ‘Dissertation Merit’ grade. Her coursework included subjects like International Trade, International Development, Foreign Policy and International Business.
Sreeja was honored as one of the early fellows for the prestigious Global Shapers Fellowship initiative by the World Economic Forum (WEF). Additionally, herworks have been featured in respected publications, such as Inc42 and The Quint along with several other accomplishments. Sreeja Kundu’s expertise lies in remarkable leadership along with business growth, strategic partnerships and revenue generation across sectors. She collaborated with the Government of India, where she contributed to impactful public policy initiatives. As Co-Founder & Director at ARIN Corporation, she is leading the transformation of the tourism and hospitality industry through direct-to-customer engagement.
ARIN has been selected as one of six companies representing India at Web Summit Qatar 2025, scheduled from February 23-26 at Qatar. This event is poised to gather over 15,000 attendees, including international entrepreneurs, investors, and industry leaders, making it a significant platform for global tech innovation. The team at ARIN is more than elated to find themselves being a part of such a prestigious event and representing India and its profound startup culture.
Every business that has had hurdles at ARIN Corporation did get their taste of it. Being a new company, let alone led by women, raised several eyes of judgement and scepticism. But Sreeja Kundu and her team showcased true grit and razor-sharp attitude towards achieving goals. Most importantly, Sreeja Kundu’s words bring a breath of compassion and commitment as she says, “Build something that solves a real problem, stay resilient through challenges and let your vision drive your success.”
