Introduction YouTube’s traditional story is about how something simple in thought revolutionized the cyber world. Founded by three ex-PayPal employees, Steve Chen, Chad Hurley, and Jawed Karim, YouTube expanded from

Want to make sure you’re following the best of the best when it comes to digital content? Looking at things from a brand visibility perspective and want to see who

YouTube is the go-to platform in India, where Indians are redefining access to information, entertainment, and education. Since its existence, YouTube has enabled millions to find their niche, create significant

There has been a sea change in the last decade in how Indians interact with each other, share, and consume content. Internet and mobile phone connections have galloped and overnight

Modern life belongs to the digital era, and no big or small businesses can survive without social media. Social media provided new ways for companies to reach target audiences: billions

Social media can be an important medium for businesses, influencers, and even individuals. When put to good use, it does the magic of building relations, creating engagement, and helping one

Imagine a Day Without Social Media How would you spend your 24 hours if there were no social media apps on your phone? Think about it for a moment before

Over the last few years, India has seen a mind-blowing revolution happening in the digital world particularly YouTube has turned into a platform where people create content, they entertain people

This price increase, while significant, is still half of what businesses pay for traditional SMSs. WhatsApp introduced a new messaging category dubbed “authentication-international” last week, which costs INR 2.3 per

In the dynamic world of social media, Instagram stands as a powerful platform for individuals to connect, share, and engage with a global audience. Among the multitude of Instagram accounts,

Meta has begun rolling out Messenger’s default end-to-end encryption protection after years of promises and few testing. Mark Zuckerberg said that by default, personal calls and chats will use end-to-end

The genesis of social networking platforms can be traced back merely a couple of decades, if not less, propelled by the transformative influence of smartphones and the internet on interpersonal