boAt has announced the elevation of Sammyak Jain as Business Head – International Business, strengthening its leadership as the brand accelerates expansion into overseas markets. In this expanded role, Jain will continue to manage enterprise sales, ODM partnerships, strategy, and operations, while leading boAt’s global growth initiatives beyond India.
Sammyak Jain Elevated as Business Head – International Business
The leadership move reflects boAt’s focus on scaling its presence outside India. Several international markets are now contributing meaningful revenue, and the company aims to convert these early gains into long-term growth. Jain will report directly to CEO Gaurav Nayyar while retaining his existing responsibilities.
Sammyak Jain’s Professional Background and Education
Jain joined boAt’s leadership team in 2022 after nearly six years at Bain & Company. There he worked on growth strategies and operational changes for Indian and international companies. Before Bain, Jain held positions at Rocket Internet plus internships at Kearney and Deloitte. He holds a BTech from IIT Delhi and MBA from IIM Calcutta.
Sammyak Jain’s New Responsibilities at boAt
Driving Market Entry and Partnerships
In the new role, Jain handles boAt’s international business strategy. Main tasks include picking target countries, launching operations, building partnerships, and creating systems that work at scale across different regions. He reports directly to boAt CEO Gaurav Nayyar while keeping current responsibilities.
The promotion comes as boAt sees faster growth overseas. Several international markets now contribute meaningful sales alongside the strong India base. Jain’s job focuses on turning these early footholds into major revenue streams through smart expansion and local partnerships.
boAt CEO Gaurav Nayyar on Global Growth Strategy
Gaurav Nayya, boAt CEO, said global growth forms the core of long-term plans. “boAt’s journey beyond India accelerates, with several international markets becoming meaningful growth drivers,” Nayya stated. The leadership change aims to sharpen execution as overseas sales gain importance.
Jain called it an exciting time to take India-born boAt global. “I’m grateful for the trust and look forward to building high-impact international businesses true to boAt’s bold consumer approach,” he commented.
boAt’s International Business Expansion Strategy
boAt built its name through audio wearables and consumer tech in India. Recent years saw steady entry into markets across Asia, the Middle East, and select Western countries. International sales supplement domestic growth as competition heats up at home.
Jain’s experience fits the challenge. His Bain work covered strategy execution across borders while boAt tenure handled enterprise deals and operations. The dual role lets him coordinate global plans with supply chain and partnership execution.
Leadership Change Signals Next Growth Phase for boAt
boAt follows other consumer brands in formalizing international leadership. The promotion shows confidence in Jain’s track record since 2022. His continued oversight of enterprise and ODM sales ensures smooth coordination between bulk deals and retail expansion overseas.
boAt maintains a consumer-first positioning globally. Jain emphasized keeping this DNA while adapting to local markets. Success depends on balancing India’s scale with profitable overseas growth.
The appointment positions boAt to capture the rising global demand for affordable audio wearables. Jain leads during the critical scaling phase, where execution separates leaders from followers.
