The Reelo app download, as it is a platform, captures insights, retains customers, and sends highly targeted campaigns aimed at retaining end-user customers, while at the same time helping businesses measure results in real revenue.
Parin and Prit Sanghvi, two brothers born to a retail company owner, saw that their father’s business had hardly altered in the previous decade, depending mainly on repeat customers to keep him afloat. Recognizing that this is a major issue faced by millions of merchants in India and throughout the world, the two brothers devised a plan to increase consumer interaction and experience, particularly for small and medium businesses.
The majority of merchants are unaware of clients who do not return after their initial visit. They intended to offer retailers a leg start on the competition, which is increasing by the day. That is why Parin and Prit collaborated to create ‘Reelo,’ which debuted in Ahmedabad in November 2017.
Reelo is a Canva for intelligent consumer interaction that allows shops with no marketing or technological abilities to use smart marketing to enhance their sales. Reelo combines customized digital incentives, messaging tools, and automatic promotions in an easy-to-use marketing program to lure consumers back more frequently and spend more on each visit. They now operate in F&B, Beauty & Wellness, Grocery, and Retail, which are all offline industries.
Reelo is led by a dedicated team of seven individuals who are on a mission to make intelligent consumer interaction seamless and painless for millions of retailers and to be the new method for retailers to develop their businesses.
Reelo not only addresses the existing requirement for constant footfalls but also analyses problematic regions and then delivers efficient methods to correct them, all in a single click. Loyalty programs have been around for a long time, and everyone has something to offer in terms of attracting new clients.
They are based in Ahmedabad, Gujarat, and have a pan-India presence in over 24 cities across India, enabling over 1700 enterprises. They are focused on leveraging technology and data to revolutionize the retail business, with the goal of bringing the same to millions more retailers.
With their enormous budgets, large national and multinational chains and organizations like Westside, Starbucks, and Amazon have had the capacity and opportunity to adopt new technology to their benefit. Local retailers, on the other hand, have been left behind and have failed to catch up. Reelo handles difficult challenges through client insights and an easy-to-use solution.
By using a loyalty marketing system that is both quick, easy-to-use, and economical, you can eliminate inefficient customer management techniques. However, it gives firms access to vast amounts of client behavioral data and tools. And information that was previously exclusively available to larger competitors.