Every living thing can be considered as an extension of the other. We bow in front of her, we seek guidance at times of challenges and find solace in her care and love. But as women and mothers can be kind and compassionate, so can they be strong, focused and the symbol of power. It is always a smart decision to learn from the epitome of power and kindness. As we move forward to pull up the curtain for an exceptional woman and entrepreneur, the editorial of Business Outreach Magazine wants to take it a moment to appreciate the efforts being made by women all day and every day.
Preeti Sharma Barot founded Petalpastee, a hypoallergenic beauty company, born out of her passion for contributing to the entrepreneurial ecosystem. Preeti has been a superstar in her 22-year-long corporate career. But there have been instances when she reflected on what she wanted out of her life, now that she has an incredibly supportive husband, who also happens to save lives as a doctor and a happy family. The endless boardroom meetings with all their infinite slides used to question Preeti’s purpose of existence. But through the high-priority deadlines and while climbing the corporate ladder, Preeti Sharma Barot found a cozy corner of re-identifying her artistic expression.
At her 40s, Preeti had to cross mountains worth societal judgements to dip her toes into the bandwidth of entrepreneurship. In between her busy schedule during her corporate career, she always used to find joy thinking that her lipstick is accompanying her to the office in her bag, in spite of the fact that she is barely had any time to use it. She always went back to her blush at the end of the day to revitalize her soul and bring vibrance to her mind and skin. Most importantly, while going to the office, peeping through her portable mirror to validate her sharp focused personality meant something. These authentic feelings compelled the founder to leave behind her corporate career and start Petalpastee. Deep down, she knows that she is not just creating another fashion legacy, but a voice for those women who are desperate to find their true identity and beauty and to feel the softness after applying a Petalpastee product.
Under the leadership of Preeti Sharma Barot, Petalpastee is building an inclusive and diverse work culture. They are tapping into the market, women and girls are seeking confidence, safety and where they can express themselves freely. Just like Preeti found her inner calling through the hectic workdays. Looking into her educational journey, Preeti completed her graduation in Food Science & Technology. Although Preeti had high hopes of working at the World Health Organization, life took a different turn, and she found herself pursuing an MBA. The most fascinating fact about Preeti has been her consistency towards upskilling, where she took up courses like Six Sigma and Scrum Master. She cannot stress enough on the fact that the market always shifts and staying knowledgeable about career dynamics is a need of the hour.
Petalpastee sets itself apart with a clear differentiator: every product is designed to be hypoallergenic, making beauty safer for women with sensitive skin. Starting with crayon lipsticks and adaptive blush, Preeti is building a portfolio that challenges the mainstream cosmetic industry’s one-size-fits-all approach. What makes the venture even more powerful is its built-in social impact through Petalpastee’s Confidence Kits initiative, a portion of every purchase goes towards hygiene essentials for underprivileged women. It’s a business model where profit meets purpose, and where beauty isn’t just sold, it’s shared
At Petalpastee, Preeti’s supervision has created a stellar business system. The brand shares story tips on why their products are hypoallergenic and safe. Through word-of-mouth marketing, Petalpastee has been scaling and becoming a favorite of the customers. With products available at an affordable rate, new customers are not finding it difficult to commit to the brand. It is through the power of entrepreneurship that societies can be uplifted and our indomitable spirits can be nourished. Preeti Sharma Barot’s “out-of-the-box” ideas have helped her ace her corporate career. Now, she is transitioning decades of industry expertise to build Petalpastee, where women find their platform of self-expression. Preeti Sharma Barot says, “Your dreams don’t ask for permission, they ask for action.”
