Every industry looks for great products or services to cater to its niche customers. But apart from providing the best of everything to customers, adding empathy and appreciating feedback takes a company to become a legacy brand. If we consider any major brand, one thing common would be their effort in making products or services accessible and flexible for their customers. Most importantly, to avoid the concept of one-size-fits-all and empower personalization.
As the editorial moves ahead with our latest edition, Brand of the Year 2025, we collaborate with Sujeet Mishra, founder of YesPaws, where the pet grooming salon became a household name. Interestingly, the perspective of personalized experience mattered the most while YesPaws was getting created. Sujeet went to extreme hurdles to take care of his two Shih Tzus. He identified that pet grooming is a very unstructured industry in India and there is a lack of understanding of the sentiments and emotions of pet parents.
Sujeet Mishra has successfully scaled YesPaws from a boutique pet grooming salon to a Center of Excellence in Pet Care, offering grooming, spa, boarding, veterinary care, training, and wellness services. He has played a key role in transforming India’s pet care and grooming industry with YesPaws, which is a structured groomer training academy. Under the leadership of Sujeet Mishra, YesPaws has championed strategic tie-ups and franchise expansion to ensure quality pet care reaches every city. If a pet parent is looking for a brand that ensures pets are an integral part of human lives, YesPaws is the place to be, as it is a premium, holistic pet wellness center—blending expert grooming, medical care, and emotional well-being under one roof.
But the journey has been overwhelming while finding trained professionals, setting hygiene and safety benchmarks, and educating pet parents on responsible pet grooming. In spite of that, in more than just three years, YesPaws has emerged as one of the most trusted choices when it comes to pet care and grooming. And it is evident from their diverse services in luxury grooming, spa therapy, hair styling, de-matting, oil massages, boarding, veterinary consultations, and customized wellness programs. They are now a community of over 2,000 happy pet parents along with growing brand collaborations.
Sujeet is a multi-faceted entrepreneur who oversees business strategy, training programs, customer experience, and innovation. With an Electrical & Electronics Engineering degree, Sujeet has aced the analytical and systematic approach in scaling YesPaws. He also added other vital skills like management learning, business strategy courses, and real-world entrepreneurial experience, which stands as the pivotal aspect in understanding the business ecosystem. They have won the Best Grooming Team of India & Best Grooming Team of Hyderabad award in HyCan’24 and also been part of several national pet events, like PetEx’25, IIPTF’25, CCS’24, etc. For our avid readership, Sujeet Mishra says, “You don’t need to follow trends—create value so real that others start following your vision.”
