Creativity is an extraordinary gift to humankind that defines the limits of our thoughts. Being in a creative industry, often comes with a drive to excel with the end results. In our society, cinemas and brands hold a large space in our hearts. 

It dictates the way we perceive an artistic triumph and how to consume the optimism that comes with it. Business Outreach Magazine has always focused on leaders and businesses that champion the art of advertising. Today, we want to pull up the curtains for Possibilitea, a full-service advertising agency based in Bengaluru. 

A Brief History-

Possibilitea was founded by Vijay Honnabandi, who had a goal of offering comprehensive services across India, catering to various brands, cinemas, and diverse categories. Apart from providing effective advertising and marketing solutions, Possibilitea has always supported creativity. Under the leadership of Vijay Honnabandi, Possibilitea heavily focuses on tailored solutions to their clients. 

There has to be passion in art and Vijay has always empowered this vision since the early days of his career. Before diving into entrepreneurship, Vijay started in the marketing industry, working at a media house. He had the opportunity to work with some of the brightest minds in cinema. It is from this note of inspiration, Possibilitea was formed to bridge the gap between cinema and brands.

Struggles and Success Stories-

When the pandemic hit earth, the industry was shaken with immediate adaptation to the digital landscape. Possibilitea, under the supervision of Vijay, quickly embraced digitization. Starting small, the team expanded into media buying, events, BTL, mass promotions and cinema promotions. Today, Possibilitea is among the few agencies offering end-to-end marketing solutions nationwide and they owe it to the brands who trusted them with a sustainable and long-lasting relationship. 

Vijay Honnabandi studied MBA which also gave him skills in areas like skills in areas such as marketing, strategic planning, leadership and decision-making. From creating logos to comprehensive branding, and extending to media planning and ROI-driven campaigns, Possibilitea is setting industry standards in overall advertising solutions. Vijay recollects his early days and the position he could achieve now by working for 7 years with resilience. 

Key Takeaways-

Possibilitea have worked with more than 150 clients and gained several awards for their established reputation in the market. They are proud recipients of the Afaqs Marketers Excellence Award, specifically recognized for innovative use of the outdoor medium on behalf of our client, Viacom18. Possibilitea is on the verge of deploying around 500 outdoor inventories in the form of hoardings and DOOH across the country. There were multiple roadblocks along the way like financial challenges, creative differences and many more. But with compassion towards work, Possibilitea have excelled in their efforts. When we asked Vijay about his take on inspiration, he said, “Starting a business is a simple breeze, but the real challenge lies in sustaining the seas.”