Source: Stand.earth
Canadian sportswear brand Lululemon Athletica’s entry into the Indian market is confirmed for the latter half of 2026. The company, however, has forged a partnership with Tata CLiQ, a luxury e-commerce site on the Tata Group‘s website, to open its first physical store in India and wade into the digital retail landscape.
Lululemon is a globally recognized brand thanks to its best-selling and high-quality yoga pants, athletic clothes, and accessories. As part of a global growth strategy it aims to provide the full offerings of its products – both offline and online – to its customers in India.
“Bringing lululemon to India has been a part of our market expansion roadmap for a number of years and represents an exciting milestone in our international growth journey,” said André Maestrini, Executive Vice President of International at lululemon. “As a brand rooted in wellbeing, we look forward to connecting with India’s guests and communities and supporting their active lifestyles through incredible products and experiences.”
The company operates in more than 30 markets worldwide, including North America, Europe, the Asia Pacific, and Mainland China. Their products are made for people who love fitness and yoga and lead a healthy lifestyle but also want stylish comfortable clothing.
Lululemon’s entry into India is timely, considering the growth in the country’s athleisure and fitness markets. With a population of over 1.4 billion, there is ample opportunity for global lifestyle and wellness brands. The pandemic has changed people’s focus on health and wellness in India, leading to greater demand for fitness gear, sportswear and other wellness products. In the end, the opportunities in the India market for fitness and lifestyle products are vast.
In fact, the company has already been preparing for its plans in India. Four years ago, Lululemon established a tech hub in Bengaluru, its first out of North America. The hub supports data analysis, machine learning, and assists with global efforts in positioning stores and inventory.
Tata CLiQ, which began in 2016, is one of India’s top luxury and fashion e-commerce platforms. Lululemon’s partnership with Tata CLiQ will allow the brand to reach Indian customers through physical stores and digital platforms to deliver a seamless, premium shopping experience.
In India, existing sports brands have usually grown from cricket sponsorships and longevity, while newer brands intend to use fashionable lifestyle wear and daily activewear to woo contemporary consumers. Lululemon is a good fit, since they emphasize wellness, and comfort more than just performance.
With this entry, Lululemon intends to be part of India’s expanding fitness and fashion industry, and gives customers additional options in premium activewear.
