Prabhjeet Singh, President, Uber India & South Asia, drove passengers in Delhi NCR to gather data for improving the Uber platform’s rider and driver experience.
Detailed presentations, market research studies, and other tools are frequently used by corporate leaders to gain customer insights. Prabhjeet Singh, President of Uber India and South Asia, frequently takes a different approach, pretending to be a driver for a day and gathering real-world feedback from riders. He serviced real passengers and communicated with them about what works and what doesn’t for them, living according to Uber’s fundamental concept of being “trip obsessive.” Our crew followed up with him at the end of the day to discover more about his experience.
Q: Please elaborate on your driving experience.
Being able to drive oneself provides me with unfiltered, immediate input, which is invaluable. I met a variety of bikers and had interesting discussions with them. It demonstrated how important Uber has become in the lives of users and informed me about the issues they may face when using the service. It also made me realize that we need to do more to help drivers who have been particularly hard struck by the pandemic.
Q: How has Uber helped passengers and drivers during the outbreak?
The pandemic was a humanitarian disaster as well as a health problem. To assist in advance what was important, we needed to pivot swiftly and lean in with our technical infrastructure. In the fight against the epidemic, we concentrated on assisting local governments, governments, and non-governmental organizations (NGOs). Riders were given free transportation to vaccination sites, and drivers were given paid incentives to be vaccinated.
Q: Tell us about some of the Uber app’s cool features.
To prevent cancellations, several recent initiatives involve providing additional information to drivers before they take rides. Drivers will no longer ask riders, “Jaana Kahan Hai.” Another is to provide riders with additional information about their ratings. Because we believe that respect is a two-way street, we have a two-way ranking system. Riders will now be able to see a detailed breakdown of their ratings within the app.
Q: How does Uber feel about the environment?
We believe in making the world more sustainable as a major industry leader creating the future of mobility. We’re looking towards forming agreements to bring more electric vehicles to our platform, including two-, three-, and four-wheelers. We believe that sustainability is a team sport, and that achieving true success would necessitate the collaboration of diverse stakeholders.
Q: Do you have any thoughts about today’s event?
It’s disheartening to learn that what Uber and other ride-hailing drivers do is a difficult job. Uber, according to some clients, has been able to humanize drivers and restore respect for their profession. We think that each of us has a role to play, and we’re committed to fulfilling it.