Business Icon of the Year 2025
Legacy is not made overnight. It is the sweet fruit that demands years of hard work, strategic decision-making and patience. Great companies have one common denominator and that is a leader who is calm and centered. Business growth is tied to entrepreneurs, who are willing to do the heavy lifting while leading others and maintaining sustainable relationships with clients. For any business, scalability happens due to building quality products for the market and staying cautious of gaps. By providing solutions to these market gaps, trust is built along the way.
Business Outreach Magazine collaborated with an entrepreneur who knows the importance of creating value for the industry and being from the industry supply sector, Er. Jitendra Attri founded Attrico Tools and Equipment Pvt. Ltd. with a goal to inject efficiency in industrial lifting, Hydraulic Jack, Machines and material handling standards in India. Jitendra Attri looks back on his journey and envisions his days working from a small workshop with limited resources. From a humble workshop to a professionally managed, ISO-certified enterprise known for reliability, innovation, and customer satisfaction is something that is highly appreciable and enriches the community at Business Outreach Magazine.
But today, it is not about working on the best product. Neither is it about supporting a team and staying an active listener of the market. Today, it is about believing in the torch being upheld by Jitendra Attri in making Attrico Tools and Equipment, one of India’s Growing Industrial B2B Supply Companies and moving forward with an aim to become India’s Largest Material Handling Supply Company by 2026. Attrico is planning to serve industries across the country like in Power Plants, Cement Plants, Sugar Mills, Paper Mills, Chemical – Fertilizing, Automobiles, Food & beverages and Infrastructure. Furthermore, Attrico Projects Pvt. Ltd. is reinventing EPC projects.
Er. Jitendra Attri worked for about 14 years in the industrial sector. He saw firsthand the limitations when it comes to sourcing reliable, safe, cost-effective lifting and handling equipment. The most amount of drawbacks were from customization and quality service and Attrico Tools and Equipment comes at this juncture. The days of grit often remind Jitendra Attri of the ‘why’ in his entrepreneurial journey. Attrico Tools and Equipment is built on the pillars of resilient leadership. Jitendra vividly remembers doing meetings, literally going door to door to explain the quality and value of his products to clients. Jitendra Attri even assembled products by hand and is immensely proud of his small team back in the day, who successfully led product demonstrations. Jitendra has been very vocal about the fact that it was no luxury but eyes filled with determination and hard work which became the mantra of Attrico Tools and Equipment.
The editorial became interested to learn more about Jitendra Attri when he defined leadership to be something where he is not ahead of anyone, but working side by side and building the future of the company. Jitendra knew that success is not a byproduct of smartness. But it is about building an entrepreneurial personality that respects integrity, ethical business practices and adapting to changing market landscapes by innovation. Jitendra Attri is an admirer of knowledge. He holds a Bachelor’s Degree in Mechanical Engineering, which provided him with a solid foundation in machinery, design, and industrial processes. Additionally, Jitendra studied a Master’s Diploma in Mechanical CAD and completed PGDM in Marketing Management from IMT Ghaziabad. Furthermore, Jitendra Attri completed a Business Management Course from IIM along with several other professional courses in Business Management, Nanotechnology, Lean Thinking, Sales Strategy, Operations Management, and International Business.
Er. Jitendra Attri knows that lifelong learning is a must to survive and sustain in a technologically enriched market. He stays deeply updated with manufacturing trends, automation, and industrial ergonomics. Jitendra Attri adds that his practical exposure and interest in hands-on operations helped bridge the gap between theory and real-world solutions. Currently, Jirendra leads strategic growth, innovation, and quality control at Attrico Tools. He has an eye for detail for products that he believes should be ready to tackle a real market gap. Looking into the introduction of fast and efficient technologies, Attrico has been heavily investing in smart technologies, upgrading its manufacturing facilities, and introducing automation into both its product line and internal processes. Some of the products of Attrico are Industrial Machines & EPC Projects like Hydraulic Jack, Puller, Hydraulic Torque Wrench, Industrial Winch Machines, Workshop Machines, Magnetic Pulley, Lifting Magnet, stackers, scissor lift tables, electric stackers, Pallet Trucks, drum handling equipment, trolleys, hoists, Aerial Work Platforms and customized material handling solutions. To understand the diverse clientele of the company, Jitendra Attri shared that Attrico Tools have worked with Power, Cement, Paper, Sugar, FMCG, logistics, automobile, and warehousing industries such as NTPC, BHEL, NHPC, Reliance, Air India, Adani, Tata, Mahindra, Birla, Aditya Birla Group – Hindalco, Ultratech, Birla Cement, JK Lakshmi Cement, Heidelberg Cement, Dalmia Group, JK Paper, Welspun Steel, AMNS Steel, Jindal Stainless Steel, JSW, JSPL, ISGEC, Goodluck Steel, CHW Forge and many others.
Attrico Group has been honored with awards like the BRAND OF THE YEAR -2025”- ATTRICO TOOLS & EQUIPMENTS PVT. LTD, MSME RATNA AWARD -2025- ATTRICO TOOLS & EQUIPMENTS PVT. LTD, GLOBAL BUSINESS LEADER AWARD – MOST ICONIC AND HIGH BENCHMARK BRAND FOR MANUFACTURING AND INDUSTRIAL PRODUCTS OF THE YEAR 2025 and many others. The upcoming years are tailored with business expansion and strategic growth. Jitendra Attri is looking forward to making Attrico Tools & Equipment Pvt. Ltd a global name in customized industrial equipment and Attrico Projects as a leading EPC Projects company. Attrico Group has been upgrading their tech capabilities with IoT and automation, thus aiming to become a leading solution provider. Jitendra Attri says, “Success doesn’t happen overnight—commitment, courage, and clarity bring long-term growth.”
