Instagram’s head, Meta-owned photo-sharing platform Instagram’s Adam Mosseri, announced in a video message that the platform will double down on video and focus on Reels in 2022.
Instagram intends to focus more on video content in 2022, with a particular emphasis on Reels. Instagram’s head, Meta-owned photo-sharing platform Instagram’s Adam Mosseri, announced in a video message that the platform will double down on video and focus on Reels in 2022. Mosseri stated that Instagram will continue to build and consolidate its video products around Reels.
“We’ll have to reassess what Instagram is because the world is changing swiftly and we’ll have to adjust with it,” Mosseri added.
Mosseri stated that Instagram will add more monetization options for creators to assist them in making a living. In addition, he stated that Instagram will prioritize communications and transparency in 2022. Instagram will also increase its focus on controls. Instagram stated earlier this month that it will offer parental controls in March.
Mosseri noted Instagram upgrades this year that focused on providing consumers greater control over their experience. He emphasized features such as sensitive content filters, the option to hide like counts, and the ability to use Hidden Words in direct conversations. He also stated that a version of the chronological stream will be available next year.
Instagram revamped IGTV earlier this month, combining IGTV videos and video feeds into a single tab called Instagram TV. Instagram users may now watch and submit videos of up to 60 minutes in the main app. According to Instagram, the new video format will make it easier for users to discover new video content. When watching videos on Instagram, users can now access fullscreen mode by tapping anywhere on the video. Users can also keep scrolling to see more video material from producers who might be of interest to them.
The platform has reiterated what it announced earlier this year in July. “We’re no longer a square photo-sharing app or a photo-sharing app. Let’s face it: there’s some fierce competition out there right now. TikTok is massive, YouTube is even bigger, and there are a slew of other newcomers. People are turning to Instagram for entertainment, there is tough competition, and there is more to do. “We have to accept it, and that means change,” Mosseri said earlier this year. He stated that Instagram is attempting to create new experiences in four areas: creators, video, shopping, and messaging.