The acquisition will allow Infinity Learn to gain a competitive advantage over its competitors in the online education industry as well as traditional education institutes.
Infinity Learn, an ed-tech start-up from the Sri Chaitanya group, has purchased Don’t Memorise, a concept-based multilingual content platform, for an unknown sum. Sushma Boppana, founder and director of Infinity Learn, stated in a statement that the acquisition will aid in assessing complementarity and strengthening the company’s position in the edtech sector.
“While organic growth remains strong for Infinity Learn, inorganic methods, including acquisitions, are another pillar for growth and expansion,” she noted. This will allow Infinity Learn to gain a competitive advantage over its competitors in the online and traditional education sectors.
“The acquisition of Don’t Memorise provides content production competence and compliments Infinity Learn’s current in-house content experience,” stated Ujjwal Singh, CEO and president of Infinity Learn. The acquisition will also give the new potential for better collaboration with existing partners.”
Mumbai-based Don’t Memorise claims to have 2.6 million YouTube subscribers and over 250 million views. Don’t Memorise, founded in 2014, focuses on the K-10 market, creating content in English, Hindi, Marathi, and Bengali primarily for math and science.