Huawei Technologies reported a small increase in sales in the first three quarters of 2023, citing development in its digital power and cloud businesses, as well as the increasing competitiveness of its automotive components segment.

Ren Zhengfei, a former Chinese military commander, created Huawei in 1987 in Shenzhen, China. Huawei began as a rural sales representative for Hong Kong-based phone and cable network companies. Huawei Technologies Co., Ltd. is a Chinese global technology business that creates, develops, produces, and distributes a wide range of technological goods.

Huawei competes with Ericsson, Cisco Systems, ZTE Corporation, Apple, and others. Because there are more rivals in the telecommunications business, Huawei employs a competitive price approach in its marketing mix for its goods.

This price technique is used since purchasers (consumers) have greater negotiating power and can readily switch brands. Huawei has always focused on supplying high-quality goods to its clients, even though all rivals’ prices are practically the same. 

Huawei also charges exorbitant rates for new and innovative items that are not available from competitors. Huawei also has an elastic pricing strategy and sometimes offers discounts on its goods, which are largely offered via e-commerce

According to Reuters estimates, profit increased by 177.8% in the period to 73.05 billion yuan. According to a Huawei representative, the increase is mostly due to payments tied to the company’s sale of its Honor smartphone subsidiary in November 2020.

According to Reuters estimates, sales increased 1.5% to 145.7 billion yuan in the third quarter.

The expansion was “in line with forecast,” stated Huawei’s rotating Chairman Ken Hu in a news statement.

Three research organizations reported this week that Huawei’s smartphone sales increased in the third quarter due to the debut of the Mate 60 series at the end of August, with Counterpoint Research claiming a 37% year-on-year gain for the business.

That is a recovery for Huawei, although from a low foundation since their smartphone industry has been severely harmed by U.S. export bans placed on the firm since 2019.

However, a Huawei representative claimed the third-quarter revenue gain was due to development in the digital power, cloud, and auto parts businesses, and that sales of the Mate 60 series were initially hampered by restricted availability and a late release.

Earlier this month, Richard Yu, Huawei’s Smart Car CEO, stated that the Huawei-backed electric-vehicle firm Aito had received more than 70,000 orders for its updated M7 model and that it was investing in its supply chain to fulfill demand.