Source: Entrackr
New Delhi, July 29, 2025 – E-commerce company GoKwik has announced the appointment of Vargab Bakshi as its Chief Growth Officer. In this role, Bakshi will lead the company’s global expansion, marketing, partnerships and product-led growth.
Bakshi will also be responsible for developing GoKwik’s software products, like apps available on Shopify and other platforms. His primary focus will be on growing the company both in India and abroad, building brand awareness, and increasing adoption of the tools GoKwik offers to online sellers.
Strong Experience in E-commerce
Before joining GoKwik, Bakshi played leadership roles in two well-known companies:
At Shopify, he was part of the founding team in India. He led the strategies for both growing the business opportunities in India and other new markets. He also helped set up Shopify’s network of partners in the Asia-Pacific region. At Wix, he was Vice President and Country Head for India. He managed marketing, enterprise sales, and product localization, encouraging more people and businesses to adopt the platform.
Emphasize Education and Content
Bakshi also launched GrowKwik, an education and content platform by GoKwik that helps e-commerce entrepreneurs. It now has over 500,000 followers on various social media, and continues to help online business owners by providing valuable content.
GoKwik’s Growth and Scale
GoKwik is helping more than 12,000 brands, including Lenskart, Shoppers Stop, Neeman’s, and many more. GoKwik helps brands provide a more seamless checkout experience, reduce returns and increase conversions throughout the online shopping experience.
Lately, GoKwik has also raised another $13 million in financing led by RTP Global and with support from existing investors. The financing will be used to grow its team and enhance products while also expanding into new markets.
GoKwik believes that Bakshi’s appointment will put them on the fast track to becoming the global leader in enabling direct-to-consumer (D2C) brands. They’re sure that Bakshi’s vast experience, wealth of strategic vision, and long-term business development skills will help them accelerate their growth, expand their product offering, and firm their grip in the domestic, as well as international, e-commerce landscape.
With Vargab Bakshi joining GoKwik as Chief Growth Officer, a transformative period of innovation and growth for the company is emerging. Bakshi’s track record leading global e-commerce companies and understanding digital commerce ecosystems strongly position him to move GoKwik’s strategic agendas forward. As GoKwik scales its solutions and launches in new markets, his contribution will help to affect GoKwik’s mission to become a successful player in D2C enablement in India and across the world.
