Source: Entrackr
August 6, 2025 — Kids’ nutrition brand Gladful has raised ₹8 crore in a new funding round with lead investor, Eternal Capital (a fund powered by former BharatPe COO, Dhruv Dhanraj Bahl). Other investors in the new funding round were Antler India, Venture Catalysts, and some angel investors.
The new round of funding follows its earlier seed round of ₹7 crore in 2023, meaning Gladful has raised a total of ₹15 crore in funding so far.
About Gladful
Gladful began in 2022 with siblings Parul & Manu Sharma. The startup is focused on healthy, protein-rich food options specifically for kids. Its products consist of chilla, dosa, and pancake mixes made using plant-based ingredients, and it’s free from refined sugar, preservatives, or harmful ingredients.
What makes Gladful unique is the speed and ease of preparation. Meals can be made in less than 10 minutes, which is amazing for busy parents wanting healthy options for their children.
The company has recently launched NutraMilk to enter the ₹12,000 crore kids’ milk mix market. NutraMilk is a plant-based, protein-based milk mix that provides a healthy alternative to existing sugary milk powders.
Use of Funds
Gladful intends to utilize the ₹8 crores in several different areas for growth. It will hire more people for team expansion and to improve operations. The money will also be used to solidify research and development (R&D) for new and better products.
Gladful is ambitiously planning to expand its footprint in tier I and tier II cities in India. To achieve this goal, the company plans to venture into online channels and quick-commerce platforms, which offer faster delivery and better reach of customers.
Future Plans
In the next three years, Gladful will aim to reach ₹60 crore in sales. With the ever-increasing demand for clean-label and healthy food for kids, the brand is in a good place to scale.
The founders believe today’s parents care more about health and are choosing healthy alternatives, while still being convenient, for their kids. Gladful plans to fill this gap with tasty and nutritious food options.
Gladful has now completed a new round of funding, which underscores the high confidence in the brand by investors and progresses on Gladful’s mission. Gladful now has the opportunity to expand its healthy kids’ nutrition products into even more homes in India.
