Looking out for the welfare of people, contributing to the natural economy and embracing innovation and collaborating to bolster progress can be some of the positive traits of a modern day protagonist. While we are not living in the age of knighthood, great deeds have turned towards entrepreneurs who are shaping the sustainability of a country. Bharat is ranking third in regards to a stellar startup ecosystem, where visionaries are indicating resilience, compassion and productivity to be the driving factor for growth. The editorial of Business Outreach Magazine shares their two cents when the remarkable mindset of Karthik Raja Karnan impresses the world with his innovation in food automation.
Karthik Raja Karnan founded MADique Technologies with the objective to help MSMEs gain optimum efficiency in food automation. This is a revolutionary approach from Karthik Raja considering a lot of small and medium sized enterprises struggle to scale their business, in spite of having a top-quality product for the target market. Karthik Raja Karnan’s thought-process has made food automation not only accessible to MSMEs but also comes at an affordable rate. Karthik Raja Karnan has helped over 3,000 entrepreneurs from more than 30 countries in up-ing their smart automation game. Moving forward Karthik’s success story is draped with commitment to MADique Technologies and his perseverance in crafting an opportunity driven entrepreneurial ecosystem. Karthik’s mission is clear which is to empower MSMEs, simplify automation, and drive India’s economic growth.
During the early days of his career, Karthik Raja Karnan noticed immense labor shortages, subpar product quality and several other shortcomings in the business strategies of MSMEs. This pushed Karthik with a gush of inspiration to start working on his food automation machine in a small car shed. While understanding Kartik’s vision, he reflects back on those days where his time and patience dictated his present success. He vividly remembers spending nights in his workshop, fine-tuning the world’s smallest automatic Idiyappam machine, which later earned a place in the Kalam Book of World Records. His passion for innovation continues to drive MADique Technologies forward today. There were monumental struggles for Karthik Raja Karnan starting with severe financial challenges to move forward with the project. But a sheer force of determination and a belief system helped Karthik pass through the phases of entrepreneurial hardships. He kept on testing prototypes and refining designs to make automation user-friendly for small businesses.
Under the leadership of Karthik Raja Karnan, MADique Technologies is a globally recognized automation brand, making food processing technology accessible to small businesses.Karthik believes in working for community-building where his team gets to witness Karthik’s optimism and inspiration. Furthermore, Karthik Raja is an advocate of scaling the entire ecosystem of entrepreneurship. He actively promotes entrepreneurship and skill development, mentoring young innovators and MSME owners. Karthik believes that growth is a unified metric and every visionary should be given the opportunity to work on their revolutionary product.
When it comes to educational background, Karthik Raja Karnan holds a degree in Electrical and Electronics Engineering from the Knowledge Institute of Technology, Salem. Karthik has always been inclined towards robotics, automation and product development. During his college years, he even earned multiple awards, including the Edison Challenge Award by General Electric (₹5,00,000 prize) and the Young Scientist Award. Solving real-world problems through engineering has been Karthik Raja’s staple attitude. This ultimately led him to develop early prototypes of food automation machines. To top all these achievements, Karthik had gained recognition in the Indian innovation ecosystem for his groundbreaking projects, even before his graduation. MADique Technologies is built on the foundations of such a character like Karthik Raja Karnan.
Karthik is bullish on the fact that MADique Technologies is shaping the future of food processing technology for MSMEs. Under his leadership, the company is investing in AI driven automation, IoT-connected machines and sustainable energy-efficient solutions. Karthik Raja’s goal is to empower 10,000 entrepreneurs by 2030 by making automation smarter, affordable and globally scalable. Some of the awards won by Karthik Raja are India’s TOP SME 100 Award- India SME Forum & Axis Bank, New Delhi (2025), Pride of Tamil Nadu Award – Youngster Times media, Madurai (2025), Youth for Social Empowerment Award- Aram Foundation, Chennai (2025), Dr.A P J Abdul Kalam National Star Award – WELRED Foundation (2025), Best Social Welfare Initiative Award- World Talent Network- India (2025), Business Leader Award-Indian Achiever Forum, Delhi (2025), Social Entrepreneur Award – All India Business & Community Foundation, India’s Fast Growing 500 CEO Award – Benchmark Trust, Mumbai (2024), Young Achiever of the Year Award – Global Triumph Foundation, Bangalore (2024), Most admired Personality Award- Pride of Nation by Asia today, Hyderabad (2024), Tamil Nadu Business Icon Award – IBTHINK Academy, Chennai (2024) and several others.
In the following years, MADique plans to integrate AI, expand globally and empower MSMEs further. The kind of commitment Karthik Raja has towards the industry through MADique Technologies can be validated from client testimonials. Ramesh Kumar, Chennai said “Before using MADique Technologies’ automation machines, my production was slow, and labor costs were high. Since adopting their idiyappam machine, I have tripled my output and expanded my business. The quality is consistent, and the machine is easy to use.”
Vikram Reddy, Business Analyst, said, “Karthik Raja Karnan’s work in automation is redefining MSME scalability. His innovation-driven leadership is a perfect blend of technology and social responsibility.”
Ayesha Malik, Dubai-based Distributor, said, “MADique Technologies’ machines are revolutionizing food production worldwide. Their impact on small businesses in the UAE has been extraordinary.” –
When we asked Karthik Raja Karnan on his take on business growth, he said, “Success is not just about revenue; it’s about the impact you create. Build a business that solves real-world problems, empowers people, and leaves a legacy of change.”
