As part of the contract, Dhupia has been appointed as a BlackCarrot brand ambassador and will be seen promoting the brand. Yadupati and Vishal, a father-son combo, founded the D2C tableware business, which sells stoneware, glassware, and stainless steel cutlery. The firm claims that its USP resides in its health-conscious products. It presently has over 71 SKUs and has yet to attract money from external investors.

Dinnerware Brand BlackCarrot

Bollywood actress Neha Dhupia has acquired an equity share in the direct-to-consumer tableware firm BlackCarrot.

As part of the partnership, Dhupia has been appointed as the startup’s brand ambassador and will promote the brand, according to a statement from BlackCarrot. However, the business did not reveal how much of a share she obtained.

Yadupati Gupta, cofounder of BlackCarrot, stated in an interview with Inc42 that the actor purchased the interest rather than signing a brand collaboration agreement with the firm.

Yadupati and Vishal Gupta, father and son, founded the D2C tableware company, which includes stoneware, glasses, and stainless-steel silverware. It claims to have over 71 SKUs and has yet to raise funds from outside investors.

“BlackCarrot is a promising firm with a unique product offering and enthusiastic entrepreneurs at its helm. “Their dinnerware is both healthy and environmentally friendly, while remaining stylish and elegant,” Dhupia remarked of her investment.

In a joint statement, cofounders Yadupati and Vishal stated, “At BlackCarrot, we believe that… we should also be mindful of how we eat.” After all, what’s the point of eating organic and pesticide-free if our crockery undermines our attempts to be healthy? This idea is the driving force behind our entire line of dinnerware designed specifically for health-conscious clients.”

The firm says that its unique selling point (USP) is its health-conscious products. It claims its silverware is made of FDA-approved 304-grade stainless steel, and its drinking glasses are lead-free.

The bootstrapped firm competes with Nestasia and Pepperfry, as well as established brands like Borosil and IKEA.

Dhupia’s investment comes as Bollywood actors rush to invest in Indian companies. Earlier this year, star Ranveer Singh invested an undisclosed amount in audio technology firm boAt. In December of last year, he also became the new co-owner of D2C sexual health and wellness firm Bold Care.

In 2023, actor Suniel Shetty funded in several Indian firms, including WAAYU, Klasroom, Pro Panja League, and REGRIP. Conversely, Alcobev firm Cartel & Bros and sneaker marketplace Dawn Town were supported by Sanjay Dutt in 2023, while Shilpa Shetty Kundra also backed two startups last year—WickedGud and KisanKonnect.