With brands including EatFit, YumLane, CakeZone, and others, Curefoods is a cloud kitchen operator founded in 2020 by Ankit Nagori.
“More snack-based brands are expected to augment the Frozen Bottle portfolio to cater to a wider audience with varying needs, both via physical and online channels. Curefoods also aims to expand Frozen Bottle’s footprint taking it to a total of 50 cities with over 250 outlets,” the company said in a statement on Thursday.
Gokul Kandhi, Chief Business Officer at Curefoods, said: “Over the years, the category of frozen desserts and milkshakes has seen a major boost in India. Adding a highly popular milkshake brand, such as Frozen Bottle, to our dessert portfolio will now equip Curefoods with 5 dessert brands across all categories.”
Pranshul Yadav, Founder and CEO at Frozen Bottle, said: “We are immensely excited to join the Curefoods house of brands and turn the page to a new chapter in Frozen Bottle’s journey. Over the years, we have successfully amassed a consumer base that has come to thoroughly enjoy what we serve. We now aim to ramp up our efforts in becoming the go-to cold dessert brand and also widen our breadth of offerings. We look forward to working with the Curefoods team and bolster their ambitious upward trajectory in the cloud kitchen space.”
Curefoods, a cloud kitchen business, said on Thursday that it has acquired controlling ownership in milkshake brand Frozen Bottle, adding to its portfolio of current brands such as EatFit, YumLane, and CakeZone.
Curefoods intends to extend its dessert range with the acquisition of the Frozen Bottle brand in order to become a one-stop-shop for all types of frozen desserts, according to the company. CakeZone, Frozen Bottle, Lubov Patisserie, Cupcake Noggins, and Iceberg are among the dessert brands in Curefoods’ portfolio.
Pranshul Yadav founded the milkshake company in 2017. It presently has over 110 locations in over 25 cities and serves thick shakes, milkshakes, and ice cream jars.
According to Gokul Kandhi, chief business officer of Curefoods, the category of frozen desserts and milkshakes has experienced a significant increase in India. Going ahead, the firm will continue to add additional brands to Frozen Bottle’s portfolio in order to appeal to consumers who want to grab a fast snack along with their icy beverage.
“This partnership will also help us improve our supply chain as we consolidate our position as India’s largest online dessert company, said Kandhi.
Pranshul Yadav, founder and CEO at Frozen Bottle, said the milkshake chain will ramp up efforts to become the go-to cold dessert brand.
Curefoods, launched in 2020 by Ankit Nagori, is a cloud kitchen operator. It operates over 150 kitchens in 15 Indian cities, selling delicacies from ten different cuisines.Cure Foods, founded in 2020 by Cultfit co-founder and former Flipkart CEO Ankit Nagori, has purchased 20 food companies to date, including EatFit, YumLane, CakeZone, and Great Indian Khichdi. The start-up received $62 million in investment earlier this year from Iron Pillar, Chiratae Ventures, Sixteenth Street Capital, Accel Partners, and Flipkart co-founder Binny Bansal.
It recently announced a merger with Mumbai-based Maverix, as well as the acquisition of US-based pizza company Sbarro’s franchise rights in South India.
