A person may find good financial management by paying close attention to all the records about money, regardless of his saving habits or buying different goods. Cashback is one of the key units that can be utilised successfully in this regard. These programs invite you to save money by giving you freebies across your in-store or online purchases. These freebies can take the form of discounts, rebates, credits, and rewards.
Source:Traffictail
In India, where the population is power-hungry on getting the most value to money and getting the best deals, people are in high awe with cashbacks. Aware of this trend, Swati and Rohan Bhargava, a couple of young entrepreneurs initiated the launch of CashKaro, the top cashback platform in India. CashKaro extends a hand holding opportunity to up to 1500 online stores to present users with special coupons and cashback payments enabling them to reduce spending more effectively.
CashKaro: Company Highlights
| Attribute | Details |
| Startup Name | CashKaro |
| Headquarters | Gurgaon, Haryana, India |
| Sector | Coupons, E-commerce, Retail, Customer Service |
| Founder | Rohan Bhargava and Swati Bhargava |
| Founded | 2013 |
| Website | cashkaro.com |
CashKaro: About
Source: Entrackr
CashKaro.com has a blazing reputation due to the provision of the best cashback and coupon services, and the destination is admired by astute shoppers who intend to take advantage of impressive and mighty deals. The CashKaro name is synonymous with hatch-rate deliverance of the customers with various discounts, coupons, and promotions that are available across a wide range of product categories such as the mobile phones, travel essentials, and apparels.
Hence, it stands firm behind its undertaking to source unmatched discounts from many shoppers.
With the competency of quality being one of its major strengths, it differentiates CashKaro from the rest by using merchant rebates, specially picked promotional codes and more cash back bonuses.
Such a one of a kind approach empowers the clients to have access to all those irresistible offers that are available in the market and claiming CashKaro’s stronghold as a leading website for hidden treasures of discount shoppers.
CashKaro – Operational Mechanics
Navigating through CashKaro’s intuitive platform is a seamless experience, offering users two convenient avenues for online shopping: by providing their locating Android and iOS apps as well as on their company’s website. CashKaro offers user-geared solutions and among them are the promo coupon codes that can be grabbed with simple on-screen movement.
The platform is integrated with popular sales portals like Flipkart, Amazon and Myntra so as the shopping experience runs seamlessly.
Most importantly, its interface is neatly crafted making a greater appeal to the users.
Using the cashback feature of the CashKaro platform you can access different eye-catching offers available very simply. Registering their complimentary CashKaro account unlocks users to an array of different unique deals and offers, from discounts to promotions.
By the virtue of a user-friendly search bar, consumers rather find it very easy to identify and thereafter land on the CashKaro store website which is followed by direct redirection.
What is given first are the premium benefits section, vouchers and discounts, followed by the easily identifiable orange-coloured call to action button namely “activate”. On picking the desired deal by the customers they are directly channelled to a page exhibiting all coupons oriented with the brand.
The redemption mechanism does not involve users in the needless procedure of entering credentials and codes.
They only need to paste their acquired code onto the offer’s field on the merchant’s billing page to avail the discount. This speedy process shows that CashKaro is skilled at making comparisons using the online shopping use of coupons so that everyone can buy without tension because these coupons reduce the amount of money they have to pay.
CashKaro : Industry Insights
Research and Markets have undertaken an analysis of the international coupons for mobile devices that has shown to be touching the US $509.7 billion by the end of the year 2022, which stands out as an impressive figure indicating a change in business dynamics after the COVID-19 pandemic. The over-shadowing fact is that there is a huge projected growth which according to the reports will be about 1.6 trillion dollars in 2030.
This strong growth trend can be attributed to the formidable CAGR of 15% which is visible over the analysis years especially from 2022-2030. Their conclusions confirm that the situation is dynamic and that we should not ignore the significance of mobile coupons which has been shown to be promising among the global marketing community through cutting-edge analysis by Research and Markets.
CashKaro : A Tale of Entrepreneurial Vision
Afterwards Swati Bhargava was admitted to the best London School of Economics and got a financial job at Goldman Sachs, at the same time it was difficult and successful. Within five long years not counting her dedication, banking is the least of her worries having demonstrated this virtue with the sheer pain of getting up in the early hours of the morning well past midnight.
In Goldman Sachs, the path that crossed with Rohan, the LSE’s alumnus, came for me. Their shared passion for innovation and entrepreneurship sparked a transformative idea: cashback portals. Their desire to learn more about this type of company motivated them to collaborate and start Pouring Pounds, which became known as a cashback company operating in the UK that partnered closely with well-known enterprises like the Daily Mail and the Metro Newspaper.
Fuelled by a strong passion for deriving the essence of how Indians love to grapple with crises, Swati and Rohan Bhargava determined to move from California, USA, to Gurgaon, India, in the year 2013 so that they can put Kin up on a VC fund.
This moment was the start of a thoroughly designed channel for the only purpose of Indian consumers being offered with meaningful and exciting discounts as well as promotional offers.
CashKaro : Products and Services
Source: Medium
Introducing CashKaro’s Innovative Ventures:
EarnKaro:
CashKaro proudly presents EarnKaro, a pioneering social cashback application that has garnered significant traction since its launch. This innovative platform facilitates CashKaro’s strategic collaborations with esteemed Telegram creators, Facebook group administrators, and WhatsApp group administrators, encompassing diverse demographics such as students, homemakers, and beyond. Through EarnKaro, affiliates can seamlessly leverage affiliate links for a myriad of e-commerce products, earning lucrative commissions upon successful sales.
CashKaro Store Network:
In 2021, CashKaro unveiled its groundbreaking venture, the CashKaro Store Network. This initiative has propelled CashKaro into fruitful partnerships with over 25,000 kirana stores nationwide as of July 2022. Empowering these store proprietors, they can now effortlessly transact orders from their walk-in clientele via CashKaro’s dedicated platform, thereby unlocking exclusive cashback benefits. Additionally, this collaboration has extended CashKaro’s outreach to rural areas, attracting a burgeoning clientele from India’s Tier 3 and Tier 4 towns.
Bankkaro:
As a complementary endeavour to CashKaro, BankKaro emerges as a user-centric platform tailored to assisting individuals in navigating the realm of credit cards and loans. In alignment with CashKaro’s overarching mission to deliver unparalleled value to its clientele, BankKaro emphasises simplicity and value across all its applications. By rewarding users with lucrative incentives, BankKaro remains steadfast in its commitment to providing clients with the most advantageous deals and superior value within the financial services sector.
CashKaro: Business Model
CashKaro is a venture, whose owner moves dynamically among the different spheres of business, thus increasing the efficiency of online shopping. India’s largest cashback and coupon website, CashKaro is associated with more than a thousand stores. Instantly, a retailer earns cashback when the internet user buys through the website.
They also offer not just high-quality products but at the same time the exclusive proposition extends to renowned websites such as Mamaearth, Ajio, Myntra, and Amazon and other brands as well.
At the core of our business strategy are affiliate marketing as it is the main driver of our growth. The name words like Amazon, Myntra, Ajio and Big Bazar are used by CashKaro to expand their existing customer base. To make up for providing consumers to us, the interactive online platforms get some fixed percentage of the customer’s order value as commission.
This association marketing aspect within the virtual sphere is a win-win for both, the online service providers and their consumers. The customers are targeted directly by providing them real cashback, and at the same time CashKaro certifies its role as an important representative of affiliate marketing and a safe path for savings.
CashKaro: Revenue Generation Model
CashKaro’s revenue generation strategy encompasses the following components:CashKaro’s revenue generation strategy encompasses the following components:
CashKaro Store Network and EarnKaro: Around 30% of the total income of CashKaro comes from its stores, i.e. CashKaro Store Network and EarnKaro, whereas rest of the money flows from its primary platform, i.e. CashKaro.
Commission-based Earnings: The merchant platform tees up on brand advocacy as its key driving force to business acquisition. In turn, CashKaro earns commissions of a fixed percentage of the total sales on a monthly basis, and sometimes even more from.
Strategic Advertisement Placement: The brand CashKaro enhances its monetization plan by entailing advertisements and campaigns to lead and so enhancing its role as the core component in the process of customer acquisition for e-commerce ventures.
CashKaro – Funding and Investors
| DATE | ROUND | AMOUNT | LEAD INVESTORS |
| Nov 3, 2022 | Series C | Rs 130 crore | Affle |
| Sep 15, 2020 | Series B | $10 million | Korea Investment Partners |
| Jan 19, 2016 | Venture Round | – | – |
| Nov 16, 2015 | Series A | $3.8 million | Kalaari Capital |
| Jul 3, 2013 | Angel Round | $750K | – |
CashKaro: Competitors
| Competitor |
| GoPaisa |
| BeFrugal |
| Cashrewards |
| TalkCharge Technologies Pvt Ltd |
| ShopAtHome |
| Coupon Rani |
CashKaro: Growth
CashKaro has generated savings for quite a large number of customers at this point of time, the total number of people that have benefited since its inception now totalling to 5 million individuals. The platform possesses an extensive library which contains those special coupon codes created up to 1500 well-known brands with which the users can take advantage of and find opportunities for more savings. Owing to an expansive network, Cashkaro has developed a large base of users who have been loyal for over a year, totaling 17 Million registered users by January 2024, thus offering a strong proof of it rating high among customers.
Physical CashKaro managed itself to attract a staggering user base of 18 million customers by the end of 2021 which proves that it is one of the most known services for the people who are really interested in financial saving. Besides selling activities, the company also displays dedication to the basic values such as increasing the volume of user acquisition through generous spending. Through 2023, CashKaro’s portfolio amounted to more than Rs 700 crore, clearly illustrating its commitment to help households stretch their budgets, which consequently lead to the socioeconomic empowerment of people as a result of its advanced remedy.
CashKaro: Future Plans
The strategic vision, narrated by a news article from November 2023 states the plan will be to be operating profitably at the end of two years and to register a user base of 100 Million. This aim costs CashKaro the way towards intensifying its market share on the provision of self-distinct deals with considerable cash backs to the clientele.
Within the online savings and affiliate marketing landscape, CashKaro adjusts to an environment defined by fierce competition but does not deviate from its profitability vision whilst taking consumers into consideration and the growing environment.
Conclusion
The crucial role of savings in the managing of finances becomes common for individuals experienced with the saving and spending of day-to-day fundamental needs of life at the end. Cashback programs provide a useful way for the customer to save money with a discount, refund or credit that the customer has for future purchases. In India, traditionally where people value not only saving money but also getting the best deal, the popularity of the cashback method is obvious.
