New Delhi, 20 August 2021: Avni – a menstrual health startup has launched a new awareness campaign titled ‘PeriodMeinRaksha’ on the occasion of Raksha Bandhan. The campaign aims to normalize the conversation around periods across genders and generations. The idea is to focus on men and make it simpler for them to understand the concept and practices so that they further lend the right support to women.
The campaign begins with the founder sharing their experiences about normalising the conversation around periods. Further, Avni shall invite audiences to share their image with their father or brother and their experience of having a dialogue with them on the subject.
The campaign shall commence with the brand organising a workshop – ‘Men in Menstruation’ wherein experts shall address the topic to men and hold a knowledge-sharing session.
Avni’s #periodhelpline receives a lot of queries and messages from fathers of young girls, husbands, college students that they were keen on knowing more about the topic. This campaign was conceptualised to create a reliable knowledge resource for these men who #caretoprotect.
“In this quest, we take one step to sensitize men about periods, what exactly happens inside and how they can be cognizant and supportive towards it. Through focused workshops, our experts will help take them through real-life situations and share tips to help them in making the women less hesitant about talking in front of them,” said Mr. Apurv Agrawal – Co-Founder, Avni – Menstrual healthcare startup.
The campaign will be executed on the social media platforms of the brand, as well as through digital sessions. The startup shall invite Dr. Neeta Dhabhai – Consultant Obstretician and Gyneacologist, Deputy Director, WHO Collaborative Center for Research, Chairman and Director, Unfold Foundation to conduct the workshop, impart information and real life tips to improvise the social inhibitions related to the period. Avni intends to conduct these workshops on a regular basis.
Avni founded in August 2020 in Thane, Maharashtra is a young start-up focused on holistic and conscious menstrual care. Founded by the husband-wife duo -Sujata Pawar and Apurv Agrawal, the brand offers tested products inspired by nature, made by women in livelihood projects, customised and delivered with zero waste. The co-founders envision Avni to emerge as a reliable healthcare brand with the support of medical experts, 24X7 helpline, and conscious products right from menarche to menopause.