Apple is gearing up for their anticipated event called “Wonderlust” where they will be unveiling the iPhone 15 along, with exciting updates to their Apple Watch and AirPods. This event is scheduled to take place on September 12 in Cupertino, California. We can also look forward to software updates like iOS 17 and iPadOS 17. By introducing a change, in the USB C port Apple aims to generate interest and boost sales.

Apple to unveil new iPhone, AirPods, and smartwatches on 12th September. Read More

Apple Inc. is gearing up for its most anticipated product unveiling of the year, set to take place on Tuesday. The event, titled “Wonderlust,” will commence at 10 a.m. local time on September 12, emanating from the company’s headquarters in Cupertino, California.

At the heart of this event lies the highly awaited iPhone 15, which includes the iPhone 15 Pro line as its standout offering. Additionally, Apple will be rolling out updates to its smartwatches and the latest iteration of the AirPods. 

Alongside these hardware reveals, the company is expected to shed light on its forthcoming software updates, namely iOS 17, iPadOS 17, and watchOS 10, designed to enhance the user experience across the iPhone, iPad, and Apple Watch.

While this event may not introduce an entirely new product category, such as the Vision Pro headset unveiled in June, it underscores the enduring importance of the iPhone, Apple Watch, and AirPods trio within Apple’s ecosystem. Collectively, these products contribute a substantial 60% of the company’s overall revenue, excluding revenue generated by its digital services like Apple Music.

The stakes are notably high this year for Apple. The company is striving to rebound from a sales downturn, pinning its hopes on significant upgrades to its flagship iPhones to entice users into upgrading their devices.

Adding a twist to this year’s announcement, Apple is transitioning the iPhone’s charging and data port to the USB-C standard. While this move holds the potential to enhance performance, it might also stir some discontent among consumers. Notably, this marks the second time that Apple has changing the iPhone’s port, with the previous switch occurring in 2012 when the company shifted from the 30-pin iPod connector to the Lightning connector on the iPhone 5.