Airtel, India’s leading telecommunications service provider, has announced a collaboration with Microsoft to deliver calling services on Microsoft Teams via an interface with Airtel IQ.

Airtel held a 32.2 percent share of the cellular subscriber market in September, and was second only to Reliance Jio, a subsidiary of India’s biggest business, Reliance Industries, in the wireline subscriber market in India. Vodafone Idea finished in third place.

According to Airtel, companies in India will soon get improved flexibility to engage with clients countrywide via fixed-line internet connections thanks to Airtel IQ coupled with Microsoft Teams. 

Abhishek Biswal, Business Head, Airtel IQ, said in a statement, “We are delighted to partner with Microsoft to bring an agile, flexible, and innovative solution to ease one of the biggest issues facing Indian enterprises today. Airtel’s traditional strength of connectivity combined with Microsoft’s technology will result in reliability, cost savings, ease of management, and, most importantly, scalability for all customers, ensuring that going forward they can focus solely on productivity.”

According to the telecom giant, Airtel IQ for Microsoft Teams is a simple-to-install solution that can be available in a day with little provisioning and administration. Because it does not need new hardware, this configuration saves money on infrastructure purchases while guaranteeing enterprise-grade stability and support.

Shruti Bhatia, Country Head, Modern Work and Surface, India and South Asia, Microsoft, said in a statement, “In today’s constantly evolving hybrid world, users need the flexibility to work and connect. At Microsoft, we have endeavored to power the modern workplace by providing enterprises with the right tools and technologies that cater to their needs and make hybrid work seamless for everyone.” 

Bhatia added, “Taking a step further in that direction, we are thrilled to partner with Airtel and introduce an innovative solution that will enable India’s workforce to unlock a new level of productivity, collaboration, and efficiency, transforming the future of work in the country.”

Meanwhile, Bharti Airtel’s video streaming service, Airtel Xstream Play, reached 5 million paying subscribers in October. As more customers consider ease of access and packaged services, the corporation is now aiming for the 20 million mark.

According to Adarsh Nair, CEO of Airtel Digital, Airtel Xstream Play is one of the fastest-growing aggregator applications, and the company is seeking other OTT platforms to collaborate with to reach a larger audience.