What makes a great business does not only rest upon strategy but also the calculated execution through excellent leadership. It is crucial to penetrate the right market with the right product. Here, a product should ultimately add some value for the customers. Today’s piece highlights the pivotal role of innovation led by Shanmuganathan Sathappan as he builds Friends Conso as the rising conglomerate.
Shanmuganathan Sathappan’s Friends Conso has expanded business across industries like FMCG, healthcare, and sports goods. What’s more fascinating is understanding the long-term vision of Mr. Sathappan to stretch Friends Conso’s target market beyond the borders of India. Shanmuganathan’s optimism calibrates the Indian entrepreneurship ecosystem in these diverse sectors. The editorial looks through the lens of opportunity as Friends Conso moved forward in building robust business partnerships with brands within the Indian and Dubai startup community.
“Being based in India, we are proud to offer products and services that meet international standards,” says Shanmuganathan. “Our focus is to build a bridge between Indian innovation and the global market. We are ready to compete with global giants.”
The company has also taken steps to leverage the benefits of social media platforms. It is hardly debatable how digital presence can shape scalability for a business in the modern economy. Mr. Shanmuganathan finds it highly stimulating to discuss the prospects of Friends Conso on LinkedIn with the business community.
Coming from a middle-class family, Mr. Sathappan built his entrepreneurial career from the ground up. He is particularly proud of how Friends Conso has collaborated with the scientific community in bringing up one of the best products in its niche industry. It has been just a week or so since Shanmuganathan Sathappan cleared his FSSAI exam with 80% marks. The unparalleled commitment to the business fraternity earned him the Indian Iconic Leader Award 2025 in global business, with several others currently in the pipeline.
Building a business takes a lot of work, and Mr. Sathappan has had his fair share of challenges. Major cash flow shortages and challenging expectations from “Gen Z” and “Gen Alpha” professionals at times decelerated the growth of Friends Conso. But all these experiences were perceived with grace by Shanmuganathan. He says, “Great days never ask for support.” The future of Friends Conso looks fabulously scalable with strategic market penetration both in India and the global markets.
