(Image Source: WanderOn)
Travel company WanderOn has raised Rs 54 crore in a Series A funding round, bringing in DSG Consumer Partners and Client Associates Alternate Fund (CAAF) as lead investors. The funding comes after years of bootstrapped growth and marks a turning point for the Gurugram-based company as it looks to scale its experiential travel business.
WanderOn has built its name around group travel experiences aimed largely at younger travellers. Instead of selling fixed itineraries or rushed sightseeing tours, the company focuses on trips that revolve around activities, shared time, and social interaction. Its audience is mostly Gen Z and millennials who see travel as a way to connect with people, not just places.
A Fundraise After Proving the Model
Unlike many startups that raise early, WanderOn chose to bring in investors only after the business had reached a certain size. The company had already crossed Rs 100 crore in revenue before closing this round, according to reported figures. That performance likely played a role in attracting long-term consumer-focused investors.
DSG Consumer Partners and CAAF have both backed brands that operate close to the consumer and show steady demand rather than fast but unstable growth. Their investment suggests confidence in WanderOn’s ability to grow without losing control over costs or compromising quality.
Travel Is No Longer Just About Sightseeing
Over the last few years, travel behaviour has shifted, especially among people in their twenties and early thirties. Many travellers now prefer trips that feel relaxed, social, and personal. Group travel has seen a rise, partly because it offers safety, community, and shared memories.
WanderOn has leaned into this shift. Its trips are designed to encourage interaction among travellers, whether through road journeys, adventure activities, or themed experiences. A large part of the company’s growth has come through repeat customers and referrals, rather than heavy discounts or marketing pushes.
Where the Rs 54 Cr Will Be Used
The company plans to use the fresh capital to widen its range of travel offerings and improve internal operations. Expansion is part of the plan, but the approach appears cautious rather than aggressive.
Focus Areas Going Forward
WanderOn has said the funding will be used to:
- Add more domestic and international destinations
- Expand adventure, sports-based, and wellness travel options
- Improve its booking and trip management technology
- Strengthen on-ground operations and support teams
The goal is to handle higher demand without compromising the travel experience.
What This Means for WanderOn
With institutional backing now in place, WanderOn has more flexibility to plan its next phase. The company has not shared detailed expansion targets, which suggests it is prioritising stability over speed.
As more players enter the experiential travel space, competition is bound to increase. For WanderOn, the challenge will be to grow while keeping the sense of community that helped it stand out. The funding provides support and breathing room, but long-term success will depend on how carefully the company scales.
