Source: Entrackr
Bengaluru, August 19, 2025 – Famyo, a Bengaluru-based children’s lifestyle brand, raised ₹4 crore in a seed round led by IAN Angel Fund, with a contribution from Shivali Vij, Deepank Kumar, Pratik Mathurkar, Uday Sodhi, The Chennai Angels, Stoffer Norden, and other strategic investors.
Transforming Common Items into Collectibles
Famyo, founded by Karishma Seetharaman and Ritvik Raj, is creating a niche in the children’s lifestyle market by transforming standard products into creative and collectible items. The company focuses on everyday essentials such as blankets, towels, pouches, and school items, making these fun, design-led products with unique characters and themes.
Its line of products consists of glow-in-the-dark blankets, poncho towels, and character-themed products. Their products encourage children to play or act out their imaginations, while also giving parents the safety and quality they expect. With this strategy, Famyo continues to address the fun side of children’s needs while accommodating the practical side of families.
Deploying New Capital
The company will deploy the new funds in many instances. One large piece will be spent on building new proprietary intellectual property (IP) and expanding their current character design files. The company will also spend on marketing, with a strong commitment to entering the influencer economy and performance-based platforms that build brand and visual identity.
The company will also be adding more talent in the functions of product development, growth, and supply chain, as it builds talent to scale its functions and ambitions. These investments are forecasted to allow Famyo to lay a deeper foundation for the next phase of its growth.
Impressive Growth to Date
Famyo has reported an Annual Recurring Revenue (ARR) of more than ₹12 crore. The company also asserts that it is growing at approximately an astonishing 40% every quarter, which is a significant achievement in the industry. Its unparalleled mix of creativity and reliability appeals to both kids (who have fun with their theme) and parents (who value toy safety and monetary quality).
The early success of the company suggests that they have found a market space that offers a demand for lifestyle objects that have more to do with meaningful emotion, beyond function, with children’s products.
Future Plans
Moving forward, Famyo has big aspirations. In the next 12 to 24 months, Famyo intends to 4x its business and also obtain and expand its IP portfolio. Additionally, Famyo is planning to do further drops of new seasonal collectibles and seasonal drops with designers and creators.
