Source: Entrackr
ANNY, a fashion-tech brand, announced it has successfully raised ₹10crores in pre-Series A funding led by Atomic Capital. In a statement, the company said it plans to use the new funding to expand product categories, enhance technology, strengthen senior leadership, and develop its distribution channels across India.
A Fashion Brand for the Modern Indian Women
ANNY was launched in 2023, by Japjot Singh, Aveen Kaur, and Rahul Tanwar. The brand is committed to providing quality and fashionable clothing at affordable prices for Indian women. ANNY calls itself an “accessible luxury” brand that blends fashion with technology.
To achieve that and remove the stigma associated with fast fashion, ANNY is using a real-time, inventory-light model which allows the company to manufacture clothing in current trends and not be at risk for overmanufacturing. This model also allows ANNY to respond instantly to consumers’ wants by delivering current styles without being delayed by extra stock. Their goal is to make fashion fast, smart and consumer neutral.
The Rapid Expansion and Clarity of Purpose.
In only a year, ANNY states that it is now eight times bigger than it was last year. ANNY attributes its rapid growth to their ability to deliver trend-based designs, understand what their customers want and a fully realized supply chain to fulfill orders. ANNY leverages their own technology and manages the production process, from concept to final product, which assists with efficiency and reliability. With this investment, ANNY expects to enter new product categories, deliver greater choice and reach more customers. Also, ANNY is looking to enhance their leadership capacity by bringing experienced executives to lead them in this next stage of growth.
Founder’s Statement
Speaking about the funding, Japjot Singh, co-founder and CEO of ANNY, said
“Our vertically integrated model, coupled with real-time trend responsiveness, allows us to minimize inventory risk and maximize consumer joy. With Atomic Capital’s backing, we’re not just scaling faster, we’re scaling smarter. This investment fuels our ambition to become over Rs 100 crore ARR brand by next year and drive a true movement in India’s fashion-tech landscape,”
What’s Next for ANNY
With all of this funding, ANNY will:
- Open up new fashion categories
- Enhance its proprietary technology
- Secure key hires
- Strengthen their supply chain and delivery system
- Reach new customers online and offline
The brand aspires to be the trendsetter in fashion-tech in an efficient, speedy, and sustainable manner.
