Source: entrepreneur.com
The startup ecosystem in India experienced a fresh wave of funding this week. Several businesses in fintech, food, and entertainment got capital to help their businesses prosper. Here are the seven top funding deals from July 5 to July 11, 2025.
1. Credit Wise Capital
- Founders: Aalesh Avlani and Gurpreet Singh Sodhi
- Funding Raised: USD 24.10 million
- Investor: Trident Growth Partners
Credit Wise Capital-a Mumbai-based NBFC providing two-wheeler and personal loans, insurance and bike services- has secured ₹120 crore ($14.5 million) funding from Trident Growth Partners. The funds will help broaden their reach into Tier 2-4 cities, expand their technology infrastructure for the platform, and provide credit access to small-town India.
2. Khetika
- Founders: Dr Prithwi Singh, Darshan Krishnamurthy, and Raghuveer Allada
- Funding Raised: USD 18 million
- Investors: Narotam Sekhsaria Family Office, Anicut Capital, Incofin India Progress Fund, Rajasthan Gum, Shree Ram India Gums
Khetika, a healthy food startup, has raised $18 million for brand building, global expansion and increasing manufacturing. Khetika was established in 2017 with the goal of selling natural, preservative-free staples using traditional methods and sourcing directly from farmers in 14 states. The company reported revenue of Rs 247 crore in FY25 with plans to escalate to Rs 2,000 crore in three years.
3. Arteria Technologies
- Founders: Parag Sushilkumar Jain and Sriram Kanuri
- Funding Raised: USD 12.05 million
- Investor: ICICI Venture
A supply chain technology company called Arteria Technologies raised ₹100 crore ($12.05 million) in Series B funding from ICICI Venture. The company provides tools based on SAP through its core product FinessArt, enabling businesses to improve decision-making, and digitize the supply chain. The investment will be used to build the team at Arteria Technologies, apply to enter new markets, and develop new AI products. Arteria Technologies currently provides its product and service offerings to over 100 clients across a variety of industry sectors, including FMCG, automotive, and building materials
4. InPrime Finserv
- Founders: Sneh Thakur, Manish Raj, and Rajat Singh
- Funding Raised: USD 6.02 million
- Investors: Pravega Ventures, Z47, InfoEdge Ventures, Kettleborough VC
InPrime Finserv, a fintech startup that provides loans to under-served segments, such as small shop owners and provides engaging financial literacy programs, raised USD 6.02 million crores in its Series A1 wildly oversubscribed funding round led by Pravega Ventures. The tech-enabled NBFC is set to expand to 50 locations and deepen its credit services for informal prime households.
5. Sai Parenterals Limited
- Founder: Anil Karusala
- Funding Raised: USD 6.02 million
- Investors: Samarsh Capital, Vyom Partners, Blue Lotus Capital
Sai Parenterals, which manufactures injectables, tablets and creams, has raised $6.02 million (₹50 crore). The funding round was led by Samarsh Capital and other investors. The funds will enable Sai Parenterals to expand internationally and cultivate its pharma business
6. Chai Bisket
- Founders: Sharath Chandra and Anurag Reddy
- Funding Raised: USD 5 million
- Investors: InfoEdge Ventures, General Catalyst
Chai Bisket, a vernacular language media business in India, has raised $5 million from existing investor Info Edge Ventures and several other funds to launch Chai Shots, an Over-The-Top mobile app, and in this case, for two-minute fictional micro dramas. The start of the app will be in Telugu with plans to expand into other South Indian languages, efforts will focus on releasing 100+ original shows in the next six months targeting Gen Zs.
7. Belong
- Founders: Ankur Choudhary, Ayush Singh, Sai Sankar M, and Savitri Bobde
- Funding Raised: USD 5 million
- Investors: Elevation Capital, Relentless Ventures, and several angel investors
Belong, a fintech startup for non-resident Indians (NRIs), has led the seed round to capitalize on its recent arrival on the marketplace by raising $5 million in seed funding with Elevation Capital leading the round with support from Relentless Ventures and a number of prominent angel investors as well. Founded in 2024 as an NRI-owned startup, Belong offers USD fixed deposits via GIFT City with no tax on returns, and additional NRI-specific features. The seed funding will be used to launch additional services such as wealth planning, tax filing, and diversified investments in the key Gulf, UK, and US markets.
