Yoga Guru Baba Ramdev and Acharya Balkrishna Face the Supreme Court

In a highly anticipated hearing, yoga guru Baba Ramdev and Patanjali Ayurved chief Acharya Balkrishna were summoned before the Supreme Court today to address allegations of misleading advertisements.

Baba Ramdev and Balkrishna are Indian home-grown celebrities, who make yoga and Ayurveda seem to be alternatives to medicine that are not expensive.

As early as 2006, both of them started Patanjali Ayurved, another billion dollar industry which is now selling herbal products.

Nevertheless, it has been a subject of much criticism over the years with regard to its non-compliance with the laid-down standards.

Ramdev’s ads are filled with Patanjali products like Shilajit malini for weight loss or Divya Medohar or Divya Madhunasini Vati for diabetes management.

The only way for people with these illnesses to live better lives is to cope with their conditions over a long period of time, not just to cure them once and forever.