What is Bisleri? Why is the news of Bisleri’s acquisition by Tata Consumer Products important?
Bisleri International was previously called Parle Bisleri and the brand has been dominant in the Indian market for ages. The company was incorporated by Jayantilal Chauhan in 1984. Bisleri is a brand familiar to almost every Indian.
Bisleri was originally created by Felice Bisleri in Italy. This was the year 1965, when an Italian doctor, Cesari Rossi collaborated with an Indian businessman, Khushroo Suntook, and brought the innovative brand to the Indian market.