Warburg Pincus to Lead $100-150 Million Funding in SoftBank-Backed Whatfix

Global private equity firm Warburg Pincus is poised to lead a substantial funding round for the digital adoption solutions company Whatfix, aiming to inject between $100 million to $150 million.

Founded in 2014, Whatfix provides enterprises with tools to create in-app guidance and performance support for software applications.

Over the years, Whatfix has seen significant growth, boasting a customer base that includes companies like Cisco, Experian, and Sentry Financial.

The company’s solutions are now utilized by over 500 enterprises globally, reflecting its strong market penetration.

Warburg Pincus’s investment underscores the increasing importance of digital adoption platforms (DAPs) in the enterprise software landscape.

Whatfix’s tools are designed to address these needs by providing real-time, in-app guidance that helps users navigate complex software.