Tira, Owned by Reliance Retail, Expands Its Beauty Offerings With the Rollout of Nails Our Way

Nails Our Way offers a variety of fashionable nail enamel collections, including ‘Gel Well’, ‘Swift Dry’, ‘Breathe Away’, and ‘Treat Coat’.

Last month, Tira made its foray into the cosmetic accessories industry with the launch of “Tira Tools.”

Tira Beauty, owned by Reliance Retail, has launched a new private label brand, Nails Our Way, as part of its growth into the beauty industry.

According to a business release, the new range includes premium nail color and care products that enable customers to express their style and promote personal originality.

Nails Our Way offers a variety of stylish nail enamel collections, including ‘Gel Well’, ‘Swift Dry’, ‘Breathe Away’, and ‘Treat Coat’.

The product line also includes nail enamel removers like ‘Squeaky Clean’ and ‘2 Toned Vanisher’.