Tesla Success Story : Leading The Way In Electric Cars And Clean Energy

Being in the realm of innovation and green technology, Tesla stands out as the best. They started small and now, the future is electric.

Tesla, Inc. is one of the well known American multinational corporations that has automotive and clean energy solutions as its core business field.

Tesla Motors was incorporated on July 1, 2003, under the name of Tesla Motors in San Carlos, California by Martin Eberhard and Marc Tarpenning as founders of the company.

EV1 was a range of electric vehicles ordered by General Motors in 2003 that led to the envision that this entry step had opened a suitable niche for battery-electric vehicles.

Another employee joined the company as the third one six months after. In January 2004, the initial capital was raised in the form of venture capital (VC)in which Elon Musk made a massive investment.

The Tesla business model map is on point, i.e. each area contains several key components bringing up the key parts of the overall business strategy.