Building a Coffee Empire: The Success of Starbucks

When Starbucks first announced it would be entering the Indian market in 2012, many were skeptical that the massive coffee chain would have trouble making a profit.

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Building a Coffee Empire: The Success of Starbucks

When Starbucks first announced it would be entering the Indian market in 2012, many were skeptical that the massive coffee chain would have trouble making a profit.

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As 50:50 joint partners, Starbucks Corporation and TATA Global Beverages opened their first location in Mumbai, India, in October 2012.

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Gordon Bowker, Zev Siegl, and Jerry Baldwin are the three friends who established Starbucks.

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They created a location where people could enjoy the best coffee beans in a comfortable setting, drawing inspiration from coffee-roasting entrepreneur Alfred Peet.

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Starbucks did not become well-known overnight. Years of tenacity and trial and error were needed to hone their skill.

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Starbucks launched a bold expansion plan under Schultz’s direction. They focused on comfort, aesthetics, and ambiance to create a unique feel at each store.

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