Reliance Retail Launches ONDC Pilot Program via Fynd

The Shri Kannan Departmental Store, a Reliance Retail store located in Madurai, Tamil Nadu, is operational on the ONDC seller side via Fynd.

Fynd is an omnichannel fashion platform that sells products across numerous categories, such as clothes, footwear, jewelry, and accessories, from famous companies in the country.

In 2019, Reliance Industries Limited purchased an 87.6% share in Fynd for INR 295 crore (about $42.33 million).

Reliance Industries Ltd’s retail subsidiary, Reliance Retail, allegedly launched a test program on the government-backed Open Network for Digital Commerce (ONDC) through Fynd.

Dunzo, a Reliance Retail-backed quick-commerce firm, went live on ONDC at its beta launch in Bengaluru in September 2022.

Fynd helps small and medium-sized businesses go online by listing their inventory on several e-commerce sites such as Amazon and Nykaa.