Purplle Seeks a $100 Million Investment From Adia and Plans More Offline Stores

The business is in talks with the Abu Dhabi Investment Authority (ADIA) for a $100 million investment.

The company has only two offline outlets and wants to open 5-10 more over the following few months.

Purplle, a beauty e-commerce platform, plans to open more offline stores this year while also pursuing an initial engagement with the Abu Dhabi Investment Authority (ADIA) for a $100 million investment.

The fundraising is scheduled to take place in the next months and might be part of the company’s pre-IPO phase.

Purplle CEO Manish Taneja told Mint that the company intends to enter the public markets in the second half of next year and early in 2026.

Premji Invest, Blume Ventures, and Peak XV Partners are some of the other investors in Purplle.