The Ultimate Cheat Sheet on McDonald’s Success Story

Today’s McDonald’s was founded in San Bernardino, California, in 1940 when Richard and Maurice McDonald started a café.

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The Ultimate Cheat Sheet on McDonald’s Success Story

Today’s McDonald’s was founded in San Bernardino, California, in 1940 when Richard and Maurice McDonald started a café.

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The Golden Arches logo originated from a restaurant in Phoenix, Arizona, which renamed itself a burger stand before becoming a business.

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Ray Kroc, a salesman for kitchen equipment, was inspired by the brothers’ business plan and bought the rights to start franchising McDonald’s restaurants statewide.

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In 1955, after establishing the McDonald’s Corporation, Kroc opened his first franchised restaurant in Des Plaines, Illinois.

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Introducing Ronald McDonald as its mascot and describing itself as a “drive-through restaurant,” the company filed for a trademark in 1961.

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The company initially spread across the United States, overwhelming the fast-food industry that White Castle had built several years earlier, before going global.

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