Live streamers from China are focusing on TikTok sales to consumers in the US and Europe.

Live streamers from China have focused on TikTok users in the US and Europe, peddling anything from bags and clothing to crystals with an eye on a potentially profitable market.

Because of the fierce competition in China’s live-streaming sector, some hosts are turning to the West to find niches for themselves.

Live shopping on TikTok has been under beta testing since last year.