Libas, an Ethnic Wear D2C Brand, Has Raised INR 150 Crore From ICICI Ventures

Libas will use the money to drive offline expansion across geographies and ramp up its exclusive brand and retail stores in important metros and Tier-1, 2, and 3 cities.

Taking over from his father, Sidhant Keshwani led Libas’ internet venture in 2014.

Today, it’s an omnichannel brand that sells Indian traditional clothing for women.

According to Keshwani, the business has opened 15 exclusive brand locations in the last year and plans to add 200-250 more in the next 2.5 years.

Libas, a direct-to-consumer ethnic apparel brand, has received INR 150 crore in strategic finance from ICICI Ventures, ICICI Bank’s alternative investment arm.

The money will be used to accelerate offline expansion across geographies, as well as expand its exclusive brand and retail outlets in important metros and Tier-1, 2, and 3 cities.