Isha Ambani Launches Rs 8.4 Lakh Crore Fashion Brand With An Eye On Taking On Tata-backed Zudio And Urbanic

One of Mukesh Ambani’s Rs 15.7 trillion Reliance Industries’ best-performing companies is Isha Ambani-led Reliance Retail.

Isha Ambani, who oversaw Reliance Retail’s garment division Cover Story Clothing

The Ambanis’ new venture, Foundry, is an attempt to compete with Urbanic, Tata-owned Zudio, and other brands.

Foundry is selling inexpensive clothing and accessories only on Ajio, a Reliance-owned platform, for less than Rs 1000 on average.

According to Isha Ambani’s revelation during the massive Reliance Industries event, Reliance Retail opened 3300 shops in the previous year.

The company has invested Rs 82,646 crore over the last two years to accomplish this milestone.