India’s first biomaterial startup Phool.co raises $8 million

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Direct-to-consumer (D2C) home fragrance and wellness brand Phool.co has raised $8 million in a new round from consumer-focused venture fund, Sixth Sense Ventures.

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Phool.co is a flower recycling technology firm founded in 2017 by engineering graduates Ankit Agarwal and Prateek Kumar. It makes proprietary organic fertiliser and charcoal-free premium incense items from flower waste gathered from temple garbage dumped in waterways.

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