Indians are purchasing TVs which are more expensive than cars.
Since the beginning of 2023, the category of TVs has grown by 13%.
The purchasing power of Indians has increased in terms of the electronic category, especially in the section of Big Screen-TVs.
The prices of TV markets have increased up to Rs 3-4 lakhs and are still growing to a record of Rs 75 Lakh.
This demand took raise during the pandemic of
and has changed the entertainment viewpoint of Indians.