Indians are purchasing TVs which are more expensive than cars.

Since the beginning of 2023, the category of TVs has grown by 13%. The purchasing power of Indians has increased in terms of the electronic category, especially in the section of Big Screen-TVs.

The prices of TV markets have increased up to Rs 3-4 lakhs and are still growing to a record of Rs 75 Lakh.

This demand took raise during the pandemic of Covid-19 and has changed the entertainment viewpoint of Indians.