Indian Premier League’s brand value now $8.4 billion: Brand Finance India | Business Outreach

Indian Premier League’s brand value now $8.4 billion: Brand Finance India

The cricket tournament Indian Premier League’s brand value has nearly doubled in 2022, according to a new report by Brand Finance released on 22nd December.

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IPL player auctions for the 2023 edition starts in Kochi today. A total of 405 players, including 273 domestic players, will be up for contention.

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