High Street Essentials Bags Set to Invest INR 50 Cr in Wedding Wear

JSW Foundation chairperson Sangita Jindal led the round, which also included participation from SRF Group’s family offices.

The investment is projected to increase the brand’s luxury occasion-wear line ‘Weddings By Indya’.

High Street Essentials, founded in 2012, is a D2C omnichannel womenswear fashion firm that distributes cheap western clothing and ethnic-fusion apparel under the brands FabAlley and Indya.

Sangita Jindal, chairperson of JSW Foundation, led the round, which also included participation from SRF Group’s family offices.

Indya stated in a statement that the new funding will help it extend its position in the Indian and worldwide markets.

High Street Essentials, which has Elevation Capital, India Quotient, and Dominor Investment Holding as sponsors, claims to have raised more than $18 million in funding to date.