Greenday’s FMCG Brand Signs PV Sindhu as Investor

Greenday will spend a portion of its earnings to improve its distribution network and assist expansion across several crops.

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Greenday’s FMCG Brand Signs PV Sindhu as Investor

Greenday will spend a portion of its earnings to improve its distribution network and assist expansion across several crops.

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Greenday, an agritech startup, has signed badminton player PV Sindhu as an investor and brand ambassador for its FMCG brand Better Nutrition.

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According to Inc42, the Lucknow-based business intends to use the new funding to extend its NutriFarms initiative and improve its biofortification technology.

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Prior to this, in 2022, Greenday secured an undisclosed sum of money from IIMA Ventures (formerly known as CIIE), a business incubator founded at IIM- Ahmedabad, as well as a group of angel investors.

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It currently operates approximately 75 agri-input outlets and procurement centers throughout the country under the Greenday ‘Kisan Ki Dukan Brand’.

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It is important to mention that Greenday provides biofortified seeds to farmers and also buys produce directly from them at a premium price.

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