Greenday’s FMCG Brand Signs PV Sindhu as Investor

Greenday will spend a portion of its earnings to improve its distribution network and assist expansion across several crops.

Greenday, an agritech startup, has signed badminton player PV Sindhu as an investor and brand ambassador for its FMCG brand Better Nutrition.

According to Inc42, the Lucknow-based business intends to use the new funding to extend its NutriFarms initiative and improve its biofortification technology.

Prior to this, in 2022, Greenday secured an undisclosed sum of money from IIMA Ventures (formerly known as CIIE), a business incubator founded at IIM- Ahmedabad, as well as a group of angel investors.

It currently operates approximately 75 agri-input outlets and procurement centers throughout the country under the Greenday ‘Kisan Ki Dukan Brand’.

It is important to mention that Greenday provides biofortified seeds to farmers and also buys produce directly from them at a premium price.